TechnoSmarts
Marketing Specialist
TechnoSmarts - Atlanta, Georgia, United States, 30383Work at TechnoSmarts
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Overview
TechnoSmarts has a 6 + Month Contract Marketing Specialist position located with their Global Client in Atlanta, GA. This is a hybrid position with potential for conversion and/or extension.The Marketing Specialist is a lead development and new business conversion specialist. This individual will work closely with the marketing team to discover, develop, and deliver qualified prospects to the sales team. They will engage with high-priority inbound leads to validate and qualify while communicating with director level and above prospects to understand business needs, key initiatives, budget and approval processes. The Marketing Specialist will facilitate proper lead transition to internal Sales & Account Executive Teams to ensure a world class client experience.Key Responsibilities:Engage with marketing to understand marketing program objectives and ensure alignment with lead management processSupport sales/service team regarding product lead qualification and appointmentsQuickly respond, engage and qualify all inbound leads and inquiries to capitalize on prospect interestExecute email outreach utilizing campaign management tools, and make outbound calls to enrich prospect information and experience by understanding lead profile, key initiatives, challenges, and most critical prioritiesUtilize internal tools and work with sales team to route leads appropriatelyDeliver a summary of the opportunity and background of client needs/expectations with the aligned business partnersCoordinate and partner with sales executives to progress leads and opportunities throughout the sales cycleLeverage internal CRM and engagement platforms to track leads, opportunities, and completed salesCollaboratively work to improve, automate and provide input for optimizations in the lead qualification processAble to understand insights and metrics relative to lead management and the implementation of processes and workflows within CRM (Salesforce), as well as automated emails or other digital interactionsQualifications1-2 years of business experience - experience in the B2B space is a plusProficient in using CRM softwareProject management skillsStrong will to win and executive presenceDemonstrate written and verbal communication skills