Senior Product Marketing Manager
Lilt - San Francisco, California, United States, 94199Work at Lilt
Overview
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Overview
LILT’s Marketing team promotes the story and impact of LILT globally. It serves as the face of LILT, reaching out to prospects, customers, and the community to help the world understand LILT products and services, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact.What you’ll do
In collaboration with Marketing leadership, the Senior PMM will help define and amplify the LILT story, shape the way we position our products and services to customers, and plan for how to bring them to market.Collaborate with our product and engineering teams to message a technology solution, grow our market leadership, and distill our complex technology into features and benefits that resonate with business users.Enable our sales team to better demonstrate and communicate the value of our platform, services, and integrations through creation and execution of collateral, trainings, and other product-focused support.Support our services team in making our customers successful and growing their investment in LILT.Key Responsibilities
Produce thoughtful, engaging, interesting content that explains the ins and outs of the industry, our services and technology, and best practices for localization - including product videos, thought leadership, demos, newsletter, solution briefs, and blog posts.Shape our product marketing, including new product launch planning, release marketing, and more.Own our website and ensure it explains who we are, what we do, and why we do it; own research and testing to refine our message, and plan and launch new pages.Provide sales with clear messaging around our products, services, and technology, and enable them to explain what makes us different and better.Create sales enablement, including pitch decks, product and technology explanations, customer case studies, and more.Coordinate and guide customer speakers for LILT’s annual conference.Product and Marketing Communications - own, plan, build, and manage our product and services marketing content, including product launches and releases, company updates, the blog, and more.Refine our go-to-market strategy including positioning, communicating our strategic value proposition, and product launches.Skills and Experience
Bachelor’s degree with 5+ years of overall professional experience with 2 - 4 years of software product or content marketing.Excellent written and verbal communication skills, including experience editing others’ work as well as directly creating great content, both internal and external.Interested in how things work and able to synthesize technical concepts and complex ideas into simple, succinct narratives in ways that everyday people can understand.Strong organizational skills to manage many moving parts and multiple projects.An inclination for speed; comfortable with and excited about a fast-paced environment where things change rapidly.Experience working in B2B marketing and partnering closely with sales teams.Autonomous, with demonstrated ability to own projects from inception to completion.Proven ability to quickly learn about new technologies, industries, market dynamics, and buyers.Able to manage complex projects and keep various work streams on track.Strong initiative, high attention to detail and quality, and the ability to make decisions autonomously.Benefits
Compensation: At market salary, meaningful equity, 401(k) matching, and flexible time off plus company holidays.Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, plus FSA/DFSA, HSA, and Commuter benefits. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability.Paid parental leave is provided after 6 months.Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle.LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.
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