Provisions Group
Marketing Director
Provisions Group - Nashville, Tennessee, United States, 37247
Work at Provisions Group
Overview
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Overview
Director of Marketing
Location: Hybrid | Reports to: Chief Marketing Officer (CMO)
About Provisions Group
At Provisions Group, our mission is to deliver outstanding solutions and experiences that help businesses thrive. We provide marketing & technology consulting, talent solutions, and strategic advisory services, with a growing focus on the healthcare sector. Guided by core values and faith-based principles, we've cultivated a culture where relationships, growth, and purpose intersect.
We believe that great results come from creating a supportive and engaging workplace— one where people love what they do and can truly thrive.
About the Role We are seeking a Director of Marketing with demonstrated experience in the healthcare IT industry to lead our marketing efforts as we expand further into healthcare IT, clinical consulting, and digital transformation for healthcare clients.
This role reports directly to the Chief Marketing Officer (CMO) and leads a dynamic team of three, including two Marketing Coordinators and a Senior UX Designer. The primary focus is to drive pipeline growth, enhance brand visibility, and deliver measurable marketing outcomes—especially for our healthcare-related offerings. Familiarity with the intricacies of healthcare marketing—such as navigating HIPAA compliance, engaging provider and payer audiences, and understanding the nuances of clinical and IT buyer personas—is critical.
Key Responsibilities • Own and drive the marketing strategy to generate qualified leads and support sales growth, with emphasis on healthcare-specific messaging and campaigns. • Partner closely with Sales to develop Account-Based Marketing (ABM) programs that resonate with healthcare decision-makers including CIOs, CMIOs, practice managers, and clinical IT buyers. • Lead and mentor the marketing team, fostering growth, accountability, and high performance. • Oversee multichannel marketing execution—including digital, email, social, events, and content—tailored to both healthcare and technology audiences. • Design and implement campaigns that align with healthcare buyer journeys, including lead magnets, webinars, and targeted content assets. • Optimize marketing operations and martech stack, ensuring clean attribution and data accuracy for both B2B and healthcare marketing programs. • Develop deep insight into our healthcare and tech client segments to ensure brand and UX alignment with target personas. • Analyze campaign performance and adjust strategy based on what’s actually moving the needle—especially in complex, long sales cycles like those in healthcare.
Ideal Candidate Qualifications • 5–7+ years of progressive marketing experience, with a minimum of 2 years in a healthcare-related marketing role (e.g., health tech, provider services, EMR/EHR, payer services, or healthcare consulting). • Proven leadership experience, including managing and developing small, high performing marketing teams. • Strong background in martech, CRM platforms, campaign measurement, and data driven decision making. • Experience building or executing ABM programs targeting B2B or healthcare audiences. • Comfort operating in professional services, consulting, or technology environments—ideally all three.
Required Skills & Attributes • Deep understanding of the marketing challenges unique to healthcare (e.g., compliance, complex buyer committees, longer sales cycles). • Strong communication and stakeholder management skills—especially with Sales, Delivery, and Product teams. • Strategic thinker with a bias for action, execution, and measurable impact. • A builder—someone excited to shape and refine how we go to market as we expand in healthcare and beyond. Logistics & Expectations • Location: Hybrid, with ~2 days/week in our Franklin, TN office. • Team Leadership: This role manages two Marketing Coordinators and one Senior UX Designer. • Travel: Occasional travel for healthcare industry events, client engagements, or company offsites.
About Provisions Group
At Provisions Group, our mission is to deliver outstanding solutions and experiences that help businesses thrive. We provide marketing & technology consulting, talent solutions, and strategic advisory services, with a growing focus on the healthcare sector. Guided by core values and faith-based principles, we've cultivated a culture where relationships, growth, and purpose intersect.
We believe that great results come from creating a supportive and engaging workplace— one where people love what they do and can truly thrive.
About the Role We are seeking a Director of Marketing with demonstrated experience in the healthcare IT industry to lead our marketing efforts as we expand further into healthcare IT, clinical consulting, and digital transformation for healthcare clients.
This role reports directly to the Chief Marketing Officer (CMO) and leads a dynamic team of three, including two Marketing Coordinators and a Senior UX Designer. The primary focus is to drive pipeline growth, enhance brand visibility, and deliver measurable marketing outcomes—especially for our healthcare-related offerings. Familiarity with the intricacies of healthcare marketing—such as navigating HIPAA compliance, engaging provider and payer audiences, and understanding the nuances of clinical and IT buyer personas—is critical.
Key Responsibilities • Own and drive the marketing strategy to generate qualified leads and support sales growth, with emphasis on healthcare-specific messaging and campaigns. • Partner closely with Sales to develop Account-Based Marketing (ABM) programs that resonate with healthcare decision-makers including CIOs, CMIOs, practice managers, and clinical IT buyers. • Lead and mentor the marketing team, fostering growth, accountability, and high performance. • Oversee multichannel marketing execution—including digital, email, social, events, and content—tailored to both healthcare and technology audiences. • Design and implement campaigns that align with healthcare buyer journeys, including lead magnets, webinars, and targeted content assets. • Optimize marketing operations and martech stack, ensuring clean attribution and data accuracy for both B2B and healthcare marketing programs. • Develop deep insight into our healthcare and tech client segments to ensure brand and UX alignment with target personas. • Analyze campaign performance and adjust strategy based on what’s actually moving the needle—especially in complex, long sales cycles like those in healthcare.
Ideal Candidate Qualifications • 5–7+ years of progressive marketing experience, with a minimum of 2 years in a healthcare-related marketing role (e.g., health tech, provider services, EMR/EHR, payer services, or healthcare consulting). • Proven leadership experience, including managing and developing small, high performing marketing teams. • Strong background in martech, CRM platforms, campaign measurement, and data driven decision making. • Experience building or executing ABM programs targeting B2B or healthcare audiences. • Comfort operating in professional services, consulting, or technology environments—ideally all three.
Required Skills & Attributes • Deep understanding of the marketing challenges unique to healthcare (e.g., compliance, complex buyer committees, longer sales cycles). • Strong communication and stakeholder management skills—especially with Sales, Delivery, and Product teams. • Strategic thinker with a bias for action, execution, and measurable impact. • A builder—someone excited to shape and refine how we go to market as we expand in healthcare and beyond. Logistics & Expectations • Location: Hybrid, with ~2 days/week in our Franklin, TN office. • Team Leadership: This role manages two Marketing Coordinators and one Senior UX Designer. • Travel: Occasional travel for healthcare industry events, client engagements, or company offsites.