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HEAD OF PR & COMMUNICATIONS

The Business:

YOOX NET-A-PORTER GROUP is the world’s leading online luxury fashion retailer. The Group is a Global company with Anglo-Italian roots, the result of a game-changing merger, which in October 2015, brought together YOOX GROUP and THE NET -A-PORTER GROUP; the two companies had revolutionized the luxury fashion industry since their birth in 2000. Since June 2018, the Group is subject to the management and coordination of Compagnie Financière Richemont S.A.

YOOX NET-A-PORTER GROUP is a unique business with an unrivalled offering including multi-brand luxury online stores NET-A-PORTER and MR PORTER, and multi-brand fashion online stores YOOX and THE OUTNET, as well as numerous ONLINE FLAGSHIP STORES, all “Powered by YNAP”.

Uniquely positioned in the high growth online luxury sector, YOOX NET-A-PORTER GROUP has an unrivalled client base of more than 3 million high-spending customers generating around 1 billion visits worldwide. The Group has offices and operations in the United States, Europe, Middle East, Japan, China and Hong Kong and delivers to more than 180 countries around the world.

NET-A-PORTER is now seeking a talented Head of PR and Communications to join the team. Reporting to the US Marketing Director, the role purpose is to lead the US communications strategy maximizing earned media coverage and managing brand reputation. This position requires a highly strategic PR executive who is expert in modern communications and delivering high impact results. You will serve as an internal ambassador, collaborating closely with internal teams to develop newsworthy ideas and events that strengthen brand equity. You will have experience working with senior leaders devising and managing their profile strategy while also working in close alignment with group corporate communications.

Title: Head of PR and Communications, NET-A-PORTER & MR PORTER

Reports to: US Marketing Director

Location: New York

Besides a competitive salary, we can offer you:

• Performance bonus schemes dependent on the type of role you are in
• A pension that both you and the company contribute to
• A portal with an array of discounts on things like theme park and cinema tickets
• Our famous staff discount along with exclusive staff sales
• Private healthcare for you and your family
• Flexible working
• A chance to be part of a fun and caring team that supports each other

Here is a breakdown of what you’ll be doing:

Media Relations

• Drive awareness and enhance brand familiarity through earned media coverage, positioning NET-A-PORTER and MR PORTER as the leading online destination for luxury fashion.
• Build relationships with senior media contacts to secure impactful media coverage and foster positive word-of-mouth for the brand.
• Collaborate with global teams to establish U.S. earned media targets, ensuring alignment with the global overarching strategies. Track progress on a monthly, quarterly and yearly basis.

Thought Leadership

• Elevate the profiles of our spokespeople through impactful media opportunities and thought leadership events.
• Fully prepare spokespeople for any US media or event activities (Q&A, talking points, business facts and figures, etc.). Attend all interviews or events with spokespeople.

Event Execution

• Collaborate closely with US Marketing Director to shape and deliver events and partnerships that support the regional customer and commercial goals.
• Work closely with HQ teams (Global PR, Brand Campaigns, Brand Relations and Buying) and strategic brand partners to identify marketing, PR, and event strategies that drive cut through for the NET-A-PORTER and MR PORTER brands, as well as our brand partners.
• Work closely with US Client Relations teams to ensure all events opportunities are maximized for both PR and Client impact.
• Leverage your network of influencer contacts for opportunities via our onsite content and offline events.
• Continually research and identify opportunities for the brand to ensure cut through within the industry.

Team Management

• Budget planning and management in collaboration with Global PR team.
• Provide day to day clear direction and guidance to the US PR team to ensure all strategies and plans are aligned to Global PR strategies and are focused on securing results.

The type of person we are looking for:

• Previous experience operating in a Senior PR position within the luxury fashion industry.
• Demonstrate a solid understanding of the luxury fashion industry in the digital space.
• Significant experience managing and developing a team.
• Exceptional writing skills.
• Proven commercial experience with working in a fast-paced environment.
• Strong senior media and influencer contacts.
• Proven track record of creating a positive impact on business through implementation of a PR strategy.

Attributes:

• Excellent communication and presentation skills and professional manner.
• Pro-active and able to demonstrate results against initiative/ideas.
• Creative and strategic thinker.
• Able to identify communication opportunities across multiple media platforms.

Compensation for this role ranges from $140,000 - $165,000. Salary is negotiable based on skills and experience.

YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Mid-Senior level

Workplace Type: Hybrid