Marketing Associate
Mentis Systems - Solon, Ohio, United States, 44139
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Overview
Check below to see if you have what is needed for this opportunity, and if so, make an application asap. Direct message the job poster from Mentis Systems Team Lead/ Delivery Manager – Recruitment with over 12 years of experience in placing candidates for clients across the United States
Role : Marketing Associate Duration : 10+Months Contract Location: Solon, OH 44139 Work Schedule: Monday- Friday, 8:30am-5p EST Work Location: Solon, Ohio / Tuesday – Thursday must be in the office, option for remote work on Mondays and Fridays POSITION SUMMARY: The Marketing Associate will support growth of the Grab & Go business in Out-of-Home with development of marketing objectives, go-to-market strategy, and tactical execution. They will focus on executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution and sales support. They will manage daily activities relevant to the success of the categories and brands. RESPONSIBILITIES: • Execute B2B business and marketing strategy for Client business including: • Develop and execute day-to-day tactical Product Marketing plans for the brands. • Execute communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data. • Manage NP Hot Pockets portfolio including product innovation and renovation project management, digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets). • Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans. • Partner with external agency on marketing strategy, asset development and marketing tactical execution. • Support of marketing budget management to align with business objectives and deliver clear ROI. • Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution. • Assess e-commerce opportunities and align with NP digital team on executing solutions. • Sales Execution and Support • Collaborating with commercial development and sales operations to identify challenges and opportunities and developing plans to drive positive results. • Coordinate with sales operations team on lead generation process including follow-up, communication with leads, ensuring end-to-end ROI. • Developing brand messaging, training, and tools for sales to drive internal clarity and commitment. Updating Grab & Go sales tools (brochure, sell sheets, etc.) to reflect up-to-date insights, retail brand guidelines, target demographic data. • Perform other duties as assigned. REQUIREMENTS: • MBA degree preferred, BA or equivalent experience required. • Ability to effectively communicate with all levels of the organization and cross functional teams. • Highly organized showing attention to detail and with a proven ability for multi-project management • Highly motivated self-starter with a bias for action and focused on driving business results. Seniority level
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