The Walt Disney Company is hiring: Creative Copywriter, CreativeW...
The Walt Disney Company - Burbank, CA, United States, 91520
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Creative Copywriter, CreativeWorks Studio
Creative Copywriter, CreativeWorks Studio
Apply Now Apply Later Job ID 10118587 Location Burbank, California, United States Business Disney Entertainment Television Date posted6月. 03, 2025Job Summary:
Department Overview:
Disney CreativeWorks Studio is a full-service branded content studio and creative agency with global scale, proprietary insights and data, unparalleled access to the world's most valuable IP, and a legacy of captivating clients and audiences everywhere. We are responsible for creative, strategy, and production of custom branded entertainment and sponsored content solutions across all Disney Entertainment platforms and channels - Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television .
We function as a critical revenue-generating content studio inside TWDC. Our workflow takes content solutions f rom creative development, pitching, and multi-platform production, through delivery and distribution across all media platforms.
K ey stakeholders and partners across the enterprise include Disney Ad Sales, Disney Entertainment Marketing, Movie Studios Marketing, Development and Current Series teams, Publicity & Communications, show creators, show talent, Legal, BA, Finance, and S&P. Additionally, we are client-facing as we pitch and sell-through our content solutions across all segments and categories of the business.
Job Summary:
This role specializes in the specific discipline of advertiser-sponsored custom content on Disney streaming and linear TV networks, wherein consumer brands (e.g. tech, auto, CPG, etc.) are combined with creative IP and platforms (e.g. Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television) to create entertaining content and campaigns with a business purpose. Beyond “product placement”, this role develops robust streaming, social, live, linear, longform and shortform campaigns.
The ideal candidate will be an expert high-volume writing in multiple voices for differing brands, TV shows, consumers and audiences, from succinct and snappy pitches and presentations to longer-form scripts and treatments, while artfully blending storytelling and specific business objectives. You should be equally comfortable in a TV writers’ room as you are in a Fortune 500 brand’s marketing strategy session.
Ideally, you have an advertising agency and editorial content background, are a creative hybrid with diverse cultural and entertainment interests, and a deep interest in emerging trends and culture. Your mindset is that of a curious, creative problem solver and big thinker comfortable working across all genres and media platforms.
You understand all aspects of the storytelling craft – scripting, characters, structure, art direction, etc.
As part of the DCW Studio team, we collaborate with numerous departments and key stakeholders (sales, research, production, marketing) to deliver best-in-class creative content and experiences.
Responsibilities:
Respond to RFPs/briefs from DAS, brands and agencies, understanding how ideas fit into broader content strategies and streaming ad products. Generate innovative custom concepts to secure new and repeat business, communicate ideas effectively to create impact in written form.
Attend bi-weekly brainstorms and generate marketing concepts that connect a wide spectrum of brands and advertising verticals with original DET titles and cultural/seasonal initiatives.
Get immersed in brand tone and voice and write copy for a variety of on-channel videos and ad units, including custom shoots, clip-based promo and copy-driven graphics cards.
Collaborate closely with creative, strategy, and editorial teams on solutions that run the gamut from 30 sec videos and social content to original short-form series and 360º campaigns.
Minimum Requirements:
Minimum of 5 years of copywriting experience in production with a focus on branded content or co-promotions, or consumer marketing/creative agency with content creation responsibilities.
Highly knowledgeable of Disney’s streaming platforms, TV networks and shows, ad products, and Entertainment content and already an avid viewer with ideas that can integrate seamlessly.
Experience developing and writing innovative, best-in-class creative and branded content
Act as a lead during client meetings including, but not limited to client pitches, kick off calls.
Strength in writing presentations, decks, and proposals.
Ability to work closely with production and editorial to fully realize best -in-class storytelling
Proactively produce new ideas and opportunities based on innovations within the marketplace
Comfortable being on-set and writing “on the fly” if needed during production
Deliver client-facing presentations and interface regularly with senior management and liaise with a series of internal teams
Candidate should be able to work in an energetic environment with a small team and balance multiple projects at one time
***Please note: past work and/or a writing sample will be requested
Required Education:
Bachelor’s degree in creative writing, journalism, or related field preferred.
This role sits in our Burbank, CA office and will be onsite 4x/week (Monday – Thursday), work from home on Friday.
The hiring range for this position in Burbank, CA is $113,800.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children’s & family categories.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc. , which is part of a business we call Disney Entertainment Television .
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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