Head of Video Marketing & Apple TV Go to Market Planning
Apple - Culver City, California, United States, 90232![Apple](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Apple
Overview
- Apply
Overview
As the Head of Video Marketing and Go to Market Planning, you will be responsible for strategic planning and execution of off platform marketing initiatives and TV+ approach in markets. You will lead a team responsible for planning, development and execution of campaigns across Apple TV+ go-to-market planning, partner trade marketing, 3P studio marketing and Apple TV app campaigns. Responsibilities will include but are not limited to:Apple TV+ Go-To-Market Planning:
Align with TV+ content marketing, paid media & development teams to align approach to business objectives. Drive holistic go to market plan across marketing, distribution, creative and the business, overseeing prioritization and deployment to ensure greatest impact with a holistic and coordinated approach.Apple TV app:
Marketing planning, strategy & campaign execution including budgeting, KPIs, targeting, cross-functional briefing across Apple paid & owned channels for cross-content campaigns & emerging channels.3rd party Living Room:
Manage the budget and approach for paid media on Connected Devices. Work with the media team for execution and with partner marketing to ensure a coordinated strategy with earned media.Trade Marketing:
Development of partner marketing tools, creative assets, pitch decks & events that will generate excitement for Apple TV+. Manage the budget and approach for trade marketing. Work with relevant teams to drive the LOB partner approach, briefing and overseeing relevant creative needed.3P Studio Marketing:
Maximize studio partner marketing value for the transactional (EST/VOD) and channels business.Voice of Video Business:
Be the “voice” of Video business across the larger marketing organization; excite and inspire internal teams to rally around a unified vision.Updates to Leadership:
Provide & present timely updates to senior leadership on campaign status, key learnings and performance metrics.Team Leadership:
Inspire, lead and grow a team of highly skilled video marketing strategists.Minimum Qualifications
15+ years of relevant film & TV consumer marketing experience in the video streaming space in a subscription marketing or service marketing capacityExperience in launching and managing full funnel integrated marketing campaigns, in partnership with multiple external and internal stakeholdersBachelor’s degree requiredKey Qualifications
Preferred Qualifications
A strong record of designing and delivering efficient performance driven campaignsStrong presentation skills and experience crafting presentations for senior leadershipHighly strategic and analytical, data-driven approach to recommendations and problem-solvingDeep industry knowledge across global markets of media & entertainment, and a keen observer of industry trendsMBA preferred
#J-18808-Ljbffr