Toastique
Community and Influencer Marketing Coordinator
Toastique - Washington, District of Columbia, us, 20022
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Overview
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Overview
As Toastique’s Community and Influencer Marketing Coordinator,
you’ll be the heartbeat of our brand’s connection to local communities, digital audiences, and influencers nationwide. Your mission is to amplify our brand presence by cultivating authentic partnerships, executing community-driven initiatives, and ensuring franchisees have the support they need to shine locally. The Community and Influencer Marketing Coordinator will help lead our influencer strategy, foster meaningful brand collaborations, and drive awareness and engagement through both online and offline experiences. On the franchisee side, you’ll be a key resource, helping owners elevate their local visibility through strategic partnerships, activations, and social media alignment.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
Community and Influencer Marketing Coordinator will work at the Union Market Office (325 Morse St NE) 2-4 days a week once fully onboarded and depending on the event schedule.
Responsibilities:
Develop and execute influencer strategies to drive brand awareness, engagement, and conversion in all Toastique markets Identify, vet, and onboard local micro and macro influencers in Toastique markets Manage influencer relationships and campaigns from outreach to reporting Engage with influencer and brand ambassador partners from Toastique’s corporate social media profiles Collaborate with influencers to produce authentic, on-brand content Track KPIs and optimize programs based on performance metrics Use data to continually improve outreach strategies and campaign results Lead the planning and promotion of in-store and local community events Represent Toastique at community activations and pop-ups in Toastique’s D.C. and Northern Virginia communities Assist in building Toastique’s brand ambassador program to engage loyal fans and drive grassroots awareness Build and nurture relationships with local wellness communities, fitness studios, and lifestyle partners Work closely with Toastique’s Digital Marketing Coordinator and Social Media Manager to amplify influencer and community content across platforms Partner with store-level teams and franchisees to identify hyperlocal marketing opportunities Contribute to monthly content planning with influencer and community highlights Assist in developing plug-and-play local marketing influencer toolkits for franchisees (launch plans, community outreach templates, event guides) Assist in coordinating influencer outreach for new store openings and collaborate on location-specific campaigns Requirements: In-depth knowledge of social media platforms (primarily Instagram, TikTok, X, and Facebook), trends, and best practices. Experience in planning and managing long-term social media and influencer campaign strategies Ability to manage multiple projects and events across various markets simultaneously Strong writing, editing, communications, and presentation skills Creative mindset with the ability to generate innovative ideas that differentiate our brand in a crowded digital landscape Understanding of social media KPIs; assist with tracking and interpreting metrics to enhance user engagement and suggest content optimization Familiarity with social media management tools to streamline processes and enhance efficiency Proficiency in basic photo and video editing using tools such as CapCut, TikTok, Instagram Reels, or similar platforms to support content creation and brand storytelling Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience)
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you’ll be the heartbeat of our brand’s connection to local communities, digital audiences, and influencers nationwide. Your mission is to amplify our brand presence by cultivating authentic partnerships, executing community-driven initiatives, and ensuring franchisees have the support they need to shine locally. The Community and Influencer Marketing Coordinator will help lead our influencer strategy, foster meaningful brand collaborations, and drive awareness and engagement through both online and offline experiences. On the franchisee side, you’ll be a key resource, helping owners elevate their local visibility through strategic partnerships, activations, and social media alignment.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
Community and Influencer Marketing Coordinator will work at the Union Market Office (325 Morse St NE) 2-4 days a week once fully onboarded and depending on the event schedule.
Responsibilities:
Develop and execute influencer strategies to drive brand awareness, engagement, and conversion in all Toastique markets Identify, vet, and onboard local micro and macro influencers in Toastique markets Manage influencer relationships and campaigns from outreach to reporting Engage with influencer and brand ambassador partners from Toastique’s corporate social media profiles Collaborate with influencers to produce authentic, on-brand content Track KPIs and optimize programs based on performance metrics Use data to continually improve outreach strategies and campaign results Lead the planning and promotion of in-store and local community events Represent Toastique at community activations and pop-ups in Toastique’s D.C. and Northern Virginia communities Assist in building Toastique’s brand ambassador program to engage loyal fans and drive grassroots awareness Build and nurture relationships with local wellness communities, fitness studios, and lifestyle partners Work closely with Toastique’s Digital Marketing Coordinator and Social Media Manager to amplify influencer and community content across platforms Partner with store-level teams and franchisees to identify hyperlocal marketing opportunities Contribute to monthly content planning with influencer and community highlights Assist in developing plug-and-play local marketing influencer toolkits for franchisees (launch plans, community outreach templates, event guides) Assist in coordinating influencer outreach for new store openings and collaborate on location-specific campaigns Requirements: In-depth knowledge of social media platforms (primarily Instagram, TikTok, X, and Facebook), trends, and best practices. Experience in planning and managing long-term social media and influencer campaign strategies Ability to manage multiple projects and events across various markets simultaneously Strong writing, editing, communications, and presentation skills Creative mindset with the ability to generate innovative ideas that differentiate our brand in a crowded digital landscape Understanding of social media KPIs; assist with tracking and interpreting metrics to enhance user engagement and suggest content optimization Familiarity with social media management tools to streamline processes and enhance efficiency Proficiency in basic photo and video editing using tools such as CapCut, TikTok, Instagram Reels, or similar platforms to support content creation and brand storytelling Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience)
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