TowneBank
Social Media Specialist
TowneBank - Suffolk, Virginia, United States, 23437![TowneBank](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at TowneBank
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Overview
As the Social Media Specialist at TowneBank, you'll be at the forefront of marrying financial services with the dynamic world of social media, crafting a narrative that captivates and educates our audience. You'll join the vibrant Digital Marketing team, where your creativity will flourish as you develop content that resonates with our brand and business goals. From financial literacy to spotlighting our members and staff, to highlighting our community initiatives, your role is pivotal in amplifying our voice across social platforms and showcasing the multifaceted nature of our bank. Embrace this chance to make a significant impact and let your creative talents shine in a role that's anything but ordinary.In addition to the core responsibilities, the Social Media Specialist will be instrumental in educating our internal teams about the strategic use of social media for enhancing lead generation and elevating brand awareness. You will take charge of our employee advocacy platform, ensuring that our brand message is consistently and effectively communicated. Collaboration is key, as you will work closely with the team to dissect monthly engagement reports and brainstorm innovative strategies to bolster our social media presence. This role is not just about posting content; it's about fostering a deeper understanding of social media's role in our success and driving tangible results through informed, data-driven decisions.Content Creation
Create timely monthly editorial content calendars to support campaigns, bank initiatives, and community involvement across all our markets that are in line with audience expectations.Develop and maintain assets for paid social campaigns and sponsorship ads/programs (both paid and organic).Strategically craft and disseminate content tailored for each social media platform, including the creation of compelling videos, photography, infographics, and more. Additionally, be prepared to capture and share live moments from events to bring real-time excitement to our audience.Stay up to date with the latest social media best practices and technologies.Act as the liaison between the bank and all regions to obtain local content to include on social media.Collaborate with affiliate companies to develop a consistent social media approach and implement best practices.Campaign/Performance Management
Identify and refine target audiences across each social media channel.Meticulously monitor, evaluate, and report on key performance indicators (KPIs) and related metrics, focusing on reach, engagement, conversion rates, and follower growth to inform strategy and drive continuous improvement.Leverage data-driven insights to refine strategies, enhance campaign effectiveness, and elevate overall performance, with a keen focus on optimizing social media content, particularly video creation, for maximum impact. Compile and deliver incisive reports on core metrics directly to the Digital Marketing Manager and key stakeholders, ensuring clear communication of performance and actionable insights.Employee Advocacy Program
Act as the liaison between front-line bankers and branch managers for the employee advocacy platform through tools such as Denim Social.Update and publish brand-appropriate social media guidelines and educational materials for our employees.Review Monitoring
Ensure all social media channels are optimized to reflect the TowneBank brand voice and present overall cohesion in the online space.Assist with monitoring owned channels for member support, response, and brand stewardship opportunities when applicable.Actively observe and analyze sentiment reports, promptly alerting management to significant trends and public perception shifts.Understand and comply with bank policy, laws, regulations, and the bank’s BSA/AML Program, as applicable to your job duties. This includes but is not limited to completing compliance training and adhering to internal procedures and controls; reporting any known violations of compliance policy, laws, or regulations; and reporting any suspicious member and/or account activity.Obey all applicable federal laws, rules, and regulations relating to Anti-Money Laundering (AML) including the Bank Secrecy Act (BSA).Minimum Required Skills & Competencies:
Industry Skills
Bachelor’s degree in marketing, advertising, communications, or equivalent work experience.3-5 years relevant experience, preferably in financial services or similar industry.Understanding of social media metrics and analytics tools.Video and video editing skills specific to social media platforms.Strong computer literacy: Adobe Suite (Photoshop + Illustrator, InDesign and Premiere Pro is a plus), SharePoint, Microsoft Office.Soft Skills
Ability to plan and prioritize work efficiently with good organizational skills.Motivated and team-focused, enthusiastic, flexible, and able to work independently.Ability to quickly build rapport and collaborate with various teams daily.Proactive and highly responsive with excellent interpersonal and communication skills.Highly organized and detail oriented.Embraces the Towne Spirit: Reaffirms the brand and the story of friendships and relationships in new and existing markets.Ability to work collaboratively in a fast-paced environment and manage multiple projects.Physical Requirements:
Express or exchange ideas by means of the spoken word via email and verbally.Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time.Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation.Not substantially exposed to adverse environmental conditions.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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Create timely monthly editorial content calendars to support campaigns, bank initiatives, and community involvement across all our markets that are in line with audience expectations.Develop and maintain assets for paid social campaigns and sponsorship ads/programs (both paid and organic).Strategically craft and disseminate content tailored for each social media platform, including the creation of compelling videos, photography, infographics, and more. Additionally, be prepared to capture and share live moments from events to bring real-time excitement to our audience.Stay up to date with the latest social media best practices and technologies.Act as the liaison between the bank and all regions to obtain local content to include on social media.Collaborate with affiliate companies to develop a consistent social media approach and implement best practices.Campaign/Performance Management
Identify and refine target audiences across each social media channel.Meticulously monitor, evaluate, and report on key performance indicators (KPIs) and related metrics, focusing on reach, engagement, conversion rates, and follower growth to inform strategy and drive continuous improvement.Leverage data-driven insights to refine strategies, enhance campaign effectiveness, and elevate overall performance, with a keen focus on optimizing social media content, particularly video creation, for maximum impact. Compile and deliver incisive reports on core metrics directly to the Digital Marketing Manager and key stakeholders, ensuring clear communication of performance and actionable insights.Employee Advocacy Program
Act as the liaison between front-line bankers and branch managers for the employee advocacy platform through tools such as Denim Social.Update and publish brand-appropriate social media guidelines and educational materials for our employees.Review Monitoring
Ensure all social media channels are optimized to reflect the TowneBank brand voice and present overall cohesion in the online space.Assist with monitoring owned channels for member support, response, and brand stewardship opportunities when applicable.Actively observe and analyze sentiment reports, promptly alerting management to significant trends and public perception shifts.Understand and comply with bank policy, laws, regulations, and the bank’s BSA/AML Program, as applicable to your job duties. This includes but is not limited to completing compliance training and adhering to internal procedures and controls; reporting any known violations of compliance policy, laws, or regulations; and reporting any suspicious member and/or account activity.Obey all applicable federal laws, rules, and regulations relating to Anti-Money Laundering (AML) including the Bank Secrecy Act (BSA).Minimum Required Skills & Competencies:
Industry Skills
Bachelor’s degree in marketing, advertising, communications, or equivalent work experience.3-5 years relevant experience, preferably in financial services or similar industry.Understanding of social media metrics and analytics tools.Video and video editing skills specific to social media platforms.Strong computer literacy: Adobe Suite (Photoshop + Illustrator, InDesign and Premiere Pro is a plus), SharePoint, Microsoft Office.Soft Skills
Ability to plan and prioritize work efficiently with good organizational skills.Motivated and team-focused, enthusiastic, flexible, and able to work independently.Ability to quickly build rapport and collaborate with various teams daily.Proactive and highly responsive with excellent interpersonal and communication skills.Highly organized and detail oriented.Embraces the Towne Spirit: Reaffirms the brand and the story of friendships and relationships in new and existing markets.Ability to work collaboratively in a fast-paced environment and manage multiple projects.Physical Requirements:
Express or exchange ideas by means of the spoken word via email and verbally.Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time.Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation.Not substantially exposed to adverse environmental conditions.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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