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Our client: largest healthcare provider in New York Job Title: Social Media Content Creator Location: Westchester (traveling to locations within Westchester, with travel to New Hyde Park, NY office 2x/month) We are seeking a Social Media Content Creator to join a innovative and dynamic team. This role requires a balance of creative talent, strategic thinking, and collaboration. The ideal candidate will be comfortable creating high-quality content (shooting, editing, etc.) while also contributing to broader social media marketing strategies in partnership with leadership. Develop and execute high-quality photo and video content for social media and digital platforms. Collaborate with team members, including social lead and other stakeholders, to brainstorm and produce engaging content. Provide creative input while aligning with overarching strategies set and presented by leadership. Maintain a portfolio or share samples of your content creation during the application process. Support crafting and execution of channel-specific social media strategies, leveraging research, benchmarking, and audience insights. Manage day-to-day publishing for corporate social media channels. Perform social listening to monitor topical discussions, audience sentiment, and brand perception. Track campaign performance and analyze metrics to optimize reach, engagement, and ROI. Work closely with internal teams, including marketing, public relations, and other key stakeholders, to identify content opportunities. Engage in community management, responding to feedback and fostering meaningful connections with the online community. Assist with crisis communication and manage user-generated content in line with company standards. Bachelor’s Degree or an equivalent combination of education and experience. ~3-5 years of relevant experience in content creation, social media, or digital marketing. ~ Supported the development of channel-specific strategies for social media. ~ Created content that aligns with corporate branding and messaging. ~ Monitored social media profiles and executed updates to maintain consistency and relevance. ~ Used analytics to drive continuous improvement in digital campaigns. ~ Managed feedback, moderated community discussions, and addressed negative news or reviews effectively.