Tuckernuck
Growth Marketing Manager, Organic Social
Tuckernuck - Washington, District of Columbia, us, 20022
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Overview
Growth Marketing Manager, Organic Social Join to apply for the
Growth Marketing Manager, Organic Social
role at
Tuckernuck Growth Marketing Manager, Organic Social 1 week ago Be among the first 25 applicants Join to apply for the
Growth Marketing Manager, Organic Social
role at
Tuckernuck Get AI-powered advice on this job and more exclusive features. Title: Growth Marketing Manager, Organic Social
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Location: Washington, D.C.
Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.
Reports to: Caroline Volz, Director of Growth Marketing
Travel: Occasional travel may be required
Position Overview
Tuckernuck is looking for a strategic, creative, and lifestyle-obsessed Growth Marketing Manager, Organic Social to lead our organic content and community strategy. In this role, you'll breathe new life into how Tuckernuck shows up online—crafting relatable, high-impact content that feels authentic, informative, and uniquely us. Your focus will be on real-life storytelling: restaurant recs, travel tips, styling POVs, and behind-the-scenes moments that give our customer more than just a product—they get a full Tuckernuck life. You’ll manage our social channels end-to-end with both editorial instinct and performance rigor, leading content planning, execution, and reporting.
You’ll work cross-functionally with brand, performance marketing, merchandising, creative, and store teams to ensure every post feels intentional and every campaign ladders up to business goals. You’ll also help structure and scale our social content process to improve speed, quality, and accountability—while empowering the team to operate independently and creatively.
Core Responsibilities
Social Strategy & Planning
Lead and evolve Tuckernuck’s organic social media strategy across Instagram, TikTok, Pinterest, and emerging platforms. Build and manage a monthly and seasonal content calendar aligned with merchandising moments, marketing campaigns, and key business initiatives (e.g. “The Find the Fun List,” new arrivals, lifestyle guides, partnerships etc). Define the purpose of each social platform and develop content pillars to support brand storytelling, product marketing, and community building. Champion a test-and-learn culture, especially on video-first platforms like TikTok and IG Reels, to drive innovation and relevance.
Content Creation & Visual Storytelling
Develop evergreen franchises and recurring content formats that keep our community engaged, such as “Tuckernuck Try-Ons,” “Behind the Scenes,” “Staff Picks,” and influencer-led styling. Guide and approve all organic content, ensuring consistent tone, styling, and voice across platforms. Partner with creative and content production teams when necessary to concept and create visually compelling, social-first content that reflects the Tuckernuck aesthetic.
Authenticity & Community Building
Prioritize storytelling and lifestyle content (travel, local guides, entertaining ideas, real team moments) alongside product launches and campaigns. Lead proactive and reactive community engagement to foster brand love and deepen the relationship with our followers. Identify and collaborate with creators who align with Tuckernuck’s values—prioritizing authenticity over follower count.
Cross-Functional & Store-Level Collaboration
Partner closely with teams across marketing, ecommerce, merchandising, influencer, and paid media to ensure social campaigns are integrated and aligned. Collaborate with store teams to establish a clear and structured strategy for local content—providing creative guidance while maintaining brand consistency. Support performance marketing efforts by aligning social content with business objectives and digital KPIs.
Success Measurement & Optimization
Own social media analytics and reporting, surfacing key insights and opportunities for improvement. Monitor performance KPIs including engagement rate, follower growth, reach, shares/saves, video views, and traffic to site—making data-driven decisions to refine strategy. Regularly evaluate content and platform performance against key KPIs including engagement, reach, follower growth, site traffic, and attributed sales. Build strategies and content pillars that map directly to performance objectives—from engagement-driving Reels to follower-growth campaigns and traffic-driving educational content. Use data and insights to identify what resonates most with the Tuckernuck customer and optimize accordingly.
Minimum Qualifications
6-8+ years of experience managing social for a fashion, lifestyle, or consumer brand (agency or in-house)
Knowledge/Skills/Abilities
Strong knowledge of platform best practices, especially on TikTok and Instagram Reels Proven success growing and engaging brand communities across multiple platforms Strong creative eye and ability to guide content creation and visual storytelling Hands-on experience with social planning and analytics tools Excellent copywriting, communication, and project management skills Experience building and leading a nimble creative team with strong ownership culture Deep understanding of the Tuckernuck customer and passion for lifestyle storytelling
Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.
Teamwork Makes the Dream Work Find the Fun Stay Authentic Respect Entrepreneurial Spirit Start Strong & Finish Strong Have Courage
Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeOther Job function
Job functionMarketing and Sales IndustriesRetail Apparel and Fashion Referrals increase your chances of interviewing at Tuckernuck by 2x Get notified about new Growth Marketing Manager jobs in
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Growth Marketing Manager, Organic Social
role at
Tuckernuck Growth Marketing Manager, Organic Social 1 week ago Be among the first 25 applicants Join to apply for the
Growth Marketing Manager, Organic Social
role at
Tuckernuck Get AI-powered advice on this job and more exclusive features. Title: Growth Marketing Manager, Organic Social
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Location: Washington, D.C.
Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.
Reports to: Caroline Volz, Director of Growth Marketing
Travel: Occasional travel may be required
Position Overview
Tuckernuck is looking for a strategic, creative, and lifestyle-obsessed Growth Marketing Manager, Organic Social to lead our organic content and community strategy. In this role, you'll breathe new life into how Tuckernuck shows up online—crafting relatable, high-impact content that feels authentic, informative, and uniquely us. Your focus will be on real-life storytelling: restaurant recs, travel tips, styling POVs, and behind-the-scenes moments that give our customer more than just a product—they get a full Tuckernuck life. You’ll manage our social channels end-to-end with both editorial instinct and performance rigor, leading content planning, execution, and reporting.
You’ll work cross-functionally with brand, performance marketing, merchandising, creative, and store teams to ensure every post feels intentional and every campaign ladders up to business goals. You’ll also help structure and scale our social content process to improve speed, quality, and accountability—while empowering the team to operate independently and creatively.
Core Responsibilities
Social Strategy & Planning
Lead and evolve Tuckernuck’s organic social media strategy across Instagram, TikTok, Pinterest, and emerging platforms. Build and manage a monthly and seasonal content calendar aligned with merchandising moments, marketing campaigns, and key business initiatives (e.g. “The Find the Fun List,” new arrivals, lifestyle guides, partnerships etc). Define the purpose of each social platform and develop content pillars to support brand storytelling, product marketing, and community building. Champion a test-and-learn culture, especially on video-first platforms like TikTok and IG Reels, to drive innovation and relevance.
Content Creation & Visual Storytelling
Develop evergreen franchises and recurring content formats that keep our community engaged, such as “Tuckernuck Try-Ons,” “Behind the Scenes,” “Staff Picks,” and influencer-led styling. Guide and approve all organic content, ensuring consistent tone, styling, and voice across platforms. Partner with creative and content production teams when necessary to concept and create visually compelling, social-first content that reflects the Tuckernuck aesthetic.
Authenticity & Community Building
Prioritize storytelling and lifestyle content (travel, local guides, entertaining ideas, real team moments) alongside product launches and campaigns. Lead proactive and reactive community engagement to foster brand love and deepen the relationship with our followers. Identify and collaborate with creators who align with Tuckernuck’s values—prioritizing authenticity over follower count.
Cross-Functional & Store-Level Collaboration
Partner closely with teams across marketing, ecommerce, merchandising, influencer, and paid media to ensure social campaigns are integrated and aligned. Collaborate with store teams to establish a clear and structured strategy for local content—providing creative guidance while maintaining brand consistency. Support performance marketing efforts by aligning social content with business objectives and digital KPIs.
Success Measurement & Optimization
Own social media analytics and reporting, surfacing key insights and opportunities for improvement. Monitor performance KPIs including engagement rate, follower growth, reach, shares/saves, video views, and traffic to site—making data-driven decisions to refine strategy. Regularly evaluate content and platform performance against key KPIs including engagement, reach, follower growth, site traffic, and attributed sales. Build strategies and content pillars that map directly to performance objectives—from engagement-driving Reels to follower-growth campaigns and traffic-driving educational content. Use data and insights to identify what resonates most with the Tuckernuck customer and optimize accordingly.
Minimum Qualifications
6-8+ years of experience managing social for a fashion, lifestyle, or consumer brand (agency or in-house)
Knowledge/Skills/Abilities
Strong knowledge of platform best practices, especially on TikTok and Instagram Reels Proven success growing and engaging brand communities across multiple platforms Strong creative eye and ability to guide content creation and visual storytelling Hands-on experience with social planning and analytics tools Excellent copywriting, communication, and project management skills Experience building and leading a nimble creative team with strong ownership culture Deep understanding of the Tuckernuck customer and passion for lifestyle storytelling
Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.
Teamwork Makes the Dream Work Find the Fun Stay Authentic Respect Entrepreneurial Spirit Start Strong & Finish Strong Have Courage
Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeOther Job function
Job functionMarketing and Sales IndustriesRetail Apparel and Fashion Referrals increase your chances of interviewing at Tuckernuck by 2x Get notified about new Growth Marketing Manager jobs in
Washington, DC . District of Columbia, United States 1 week ago Washington, DC $155,000.00-$170,000.00 2 weeks ago Washington, DC $90,000.00-$100,000.00 4 months ago Director (Head) of Marketing, Shared Services Washington, DC $135,000.00-$190,000.00 3 months ago District of Columbia, United States 1 week ago Director, Loyalty Marketing Communications North Bethesda, MD $139,000.00-$165,000.00 1 week ago Director of Marketing and Communications Washington DC-Baltimore Area $120,000.00-$160,000.00 5 days ago Maryland, United States $140,000.00-$150,000.00 2 weeks ago Director, Regional Marketing - NortheastAssociate Director Marketing, TEPEZZA (Rare Disease)Director, Subscriber Acquisition Marketing Washington, DC $130,300.00-$242,100.00 1 week ago Associate Director Regional Marketing - (ORM) Prostate - NorthwestDirector, Member Marketing and Communications Washington, DC $110,000.00-$130,000.00 2 months ago Marketing Director with Property Management Experience Silver Spring, MD $137,550.40-$229,257.60 5 days ago Washington, DC $95,000.00-$115,000.00 2 weeks ago Executive Director Casino Marketing - MGM National HarborDirector, Integrated Capability Marketing- Security Solutions or Open Banking-R-245964Director of Product and Relationship MarketingDirector of Marketing – Creative & Content Washington, DC $120,000.00-$140,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr