Product Marketing Lead, App Ads
META - Salt Lake City, Utah, United States, 84193![META](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at META
Overview
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Overview
Identify opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis.
Analyze product performance, synthesize customer feedback and advocate improvements.
Manage comprehensive, cross-functional activities including betas, positioning, policy and product documentation.
Partner effectively with Product Management and Marketing Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market teams.
Telecommute from anywhere in the U.S.permitted.
Minimum Qualifications:Minimum Qualifications
Requires a Master's degree in Business Administration, Economics, Marketing, or a related field and three years of work experience in the job offered or in a marketing-related occupation.
Experience must include 36 months of experience in the following:
Product marketing, including leading launch planning with associated messaging and positioning
Identifying market needs by producer segment, gathering deep feedback from internal and external stakeholders
Opportunity sizing and market segmentation
Technology marketing
Long-term Product strategy, roadmap and goaling
Partnering with Engineering and Product Management to represent market requirements
Quantitative analysis to develop actionable insights for Product
Launching and scaling new products
Collaboration and management of cross-functional stakeholders including Product Management, Data Science, User Research, Design, and Marketing Science
Communication with senior executives (Directors & VPs) for sharing updates and driving key product decisions.
Public Compensation:$234,086/year to $257,180/year + bonus + equity + benefitsIndustry:
InternetEqual Opportunity:Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at (see below)