University of Michigan
Digital Marketing Specialist
University of Michigan - Ann Arbor, Michigan, us, 48113
Work at University of Michigan
Overview
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Overview
Digital Marketing Specialist
Apply Now
How to Apply
Your application package
must
include
all
of the following in order to be considered. Due to system limitations, these must be submitted as a
single PDF.
A cover letter, not to exceed one page. Please describe your specific interest in the position, as well as your skills and experience that directly relate to this position.
Your resume.
Three
social media campaign examples that illustrate your skills and range. If desired, one of these may be an email marketing campaign example. (You may also add these examples to the end of your resume as links, if you prefer.)
Job Summary
We're looking for an experienced, motivated, and highly creative digital marketing specialist to join theSchool of Kinesiology's (https://www.kines.umich.edu/) small but award-winning marketing and communications (marcom) team. Our projects are usually collaborative and always brand-focused. Your role will focus on social media and email marketing strategy and content creation, as well as some basic website maintenance. Come join the team, support our school's mission, and see the immediate impact of your work!
This position reports to the Senior Director of Marketing and Communications and collaborates with the team's writer and multimedia designer.
This position is based in Ann Arbor, MI, and will have the option for either a fully on-site or a hybrid work schedule (up to 2 days remote/week with Wednesdays being a required in-office day). Occasional evening and weekend work may be required.
Link to full job description (https://docs.google.com/document/d/15QlJIqgbrTH45PJswcOrhArAjzd6AOAl/export?format=pdf)
What You'll Do
Manage and grow seven social media accounts and content calendars
Develop and execute on-brand social media campaigns
Analyze Sprout data to inform social media strategy and content decisions
Serve as liaison to UMSocial for content and account coordination
Hire and supervise two student social media interns
Collaborate with stakeholders to produce on-brand social media content
Engage with followers and U-M units across platforms
Respond to customer service inquiries via social media
Create and manage email marketing campaigns and stand-alone emails
Develop drip campaigns for prospective and admitted students
Analyze Mailchimp and Marketing Cloud data to guide email strategy
Maintain website directory and intranet access
Stay up-to-date with the latest digital marketing trends and best practices
Perform other duties as assigned
Why Work at Michigan?
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Required Qualifications *
Bachelor's degree
3 plus years of professional experience in social media content strategy, creation, and implementation
Deep knowledge of digital marketing, including developing a brand-consistent digital personality and tailoring content for specific audiences and goals
Proficiency in social media management software (Sprout)
Proficiency in email marketing software (Mailchimp, Marketing Cloud).
Proficiency in front-end web-related software and content management systems and tools (Salesforce, Drupal, HTML, CSS, etc.)
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Forms, and Slides), and other productivity tools (Asana)
Basic photography and videography skills, including light editing (Photoshop, Adobe Express, Camtasia, etc.)
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about thework modes (https://hr.umich.edu/working-u-m/my-employment/ways-we-work-resource-center/ways-we-work-implementation-group/modes-work) .
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.
Job Detail
Job Opening ID
263112
Working Title
Digital Marketing Specialist
Job Title
Digital Marketing Intermediate
Work Location
Ann Arbor Campus
Ann Arbor, MI
Modes of Work
Onsite
Hybrid
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
School Kinesiology
Department
School of Kinesiology
Posting Begin/End Date
5/02/2025 - 5/16/2025
Salary
$70,000.00 - $75,000.00
Career Interest
Communications & Marketing
Apply Now
Apply Now
How to Apply
Your application package
must
include
all
of the following in order to be considered. Due to system limitations, these must be submitted as a
single PDF.
A cover letter, not to exceed one page. Please describe your specific interest in the position, as well as your skills and experience that directly relate to this position.
Your resume.
Three
social media campaign examples that illustrate your skills and range. If desired, one of these may be an email marketing campaign example. (You may also add these examples to the end of your resume as links, if you prefer.)
Job Summary
We're looking for an experienced, motivated, and highly creative digital marketing specialist to join theSchool of Kinesiology's (https://www.kines.umich.edu/) small but award-winning marketing and communications (marcom) team. Our projects are usually collaborative and always brand-focused. Your role will focus on social media and email marketing strategy and content creation, as well as some basic website maintenance. Come join the team, support our school's mission, and see the immediate impact of your work!
This position reports to the Senior Director of Marketing and Communications and collaborates with the team's writer and multimedia designer.
This position is based in Ann Arbor, MI, and will have the option for either a fully on-site or a hybrid work schedule (up to 2 days remote/week with Wednesdays being a required in-office day). Occasional evening and weekend work may be required.
Link to full job description (https://docs.google.com/document/d/15QlJIqgbrTH45PJswcOrhArAjzd6AOAl/export?format=pdf)
What You'll Do
Manage and grow seven social media accounts and content calendars
Develop and execute on-brand social media campaigns
Analyze Sprout data to inform social media strategy and content decisions
Serve as liaison to UMSocial for content and account coordination
Hire and supervise two student social media interns
Collaborate with stakeholders to produce on-brand social media content
Engage with followers and U-M units across platforms
Respond to customer service inquiries via social media
Create and manage email marketing campaigns and stand-alone emails
Develop drip campaigns for prospective and admitted students
Analyze Mailchimp and Marketing Cloud data to guide email strategy
Maintain website directory and intranet access
Stay up-to-date with the latest digital marketing trends and best practices
Perform other duties as assigned
Why Work at Michigan?
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Required Qualifications *
Bachelor's degree
3 plus years of professional experience in social media content strategy, creation, and implementation
Deep knowledge of digital marketing, including developing a brand-consistent digital personality and tailoring content for specific audiences and goals
Proficiency in social media management software (Sprout)
Proficiency in email marketing software (Mailchimp, Marketing Cloud).
Proficiency in front-end web-related software and content management systems and tools (Salesforce, Drupal, HTML, CSS, etc.)
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Forms, and Slides), and other productivity tools (Asana)
Basic photography and videography skills, including light editing (Photoshop, Adobe Express, Camtasia, etc.)
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about thework modes (https://hr.umich.edu/working-u-m/my-employment/ways-we-work-resource-center/ways-we-work-implementation-group/modes-work) .
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.
Job Detail
Job Opening ID
263112
Working Title
Digital Marketing Specialist
Job Title
Digital Marketing Intermediate
Work Location
Ann Arbor Campus
Ann Arbor, MI
Modes of Work
Onsite
Hybrid
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
School Kinesiology
Department
School of Kinesiology
Posting Begin/End Date
5/02/2025 - 5/16/2025
Salary
$70,000.00 - $75,000.00
Career Interest
Communications & Marketing
Apply Now