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About Us

Founded in 2009, Armadillo is a purpose-driven business committed to making a positive impact both at home and globally. As an Australian brand with showrooms in Los Angeles, New York, San Francisco, Dallas, Sydney, Melbourne, and Brisbane, we create handcrafted rugs that "lie lightly on this earth." Made by artisans in India and Nepal using natural materials and energy-efficient processes, our rugs are designed to last—offering an antidote to today’s throwaway culture.

We are proud to be a certified B Corp, upholding the highest standards in sustainability, social responsibility, and transparency. Giving back is central to our mission, with philanthropic initiatives dating back to 2014—beginning with the KVM School in India and now extending to seven organizations across India, Nepal, Australia, and the United States.

We are equally committed to cultivating a positive and empowering workplace. Armadillo has been certified as a Great Place To Work for the second consecutive year, and we were honored to be named one of Fortune’s 2024 Top 50 Best Small and Medium Workplaces. These recognitions reflect our deep commitment to our people, our culture, and the values that guide us every day.

How We Work

At Armadillo, integrity guides everything we do. We’re committed to fostering a collaborative, inclusive workplace where people thrive. We celebrate individuality, champion creativity, and believe in the power of a connected team working toward a shared purpose. We’re driven not just by what we create—but by why we create it.

About the Role

Reporting to the Global Head of Marketing, the US Marketing Director is responsible for shaping and leading the strategic marketing direction in the US market. This role ensures that all marketing efforts align with both global brand strategy and the unique demands of the US market. The US Marketing Director will oversee execution of brand positioning, trade marketing, partnerships, and PR, ensuring strong engagement with the interior design and trade communities. Additionally, this role manages and mentors the US Marketing Manager, providing high-level strategic direction while supporting their execution of marketing activities.

Must have experience in Homewares, Interiors, Lifestyle or Luxury goods industries.

Key Responsibilities

• Lead and execute marketing strategy for the US market, ensuring alignment with global brand objectives while catering to local nuances.
• Develop and manage trade marketing initiatives, specifically targeting the interior design and architecture community.
• Build relationships with key industry players, media, influencers, and trade organizations to elevate brand presence in the US.
• Oversee PR, events, activations, and showroom marketing initiatives within the US.
• Provide strategic direction to the US Marketing Manager, ensuring effective execution of regional campaigns.
• Monitor and analyze market trends, competitor positioning, and customer insights to refine marketing approaches.
• Collaborate closely with sales teams to ensure marketing efforts drive showroom traffic, trade relationships, and revenue.
• Act as the key liaison between the US market and global leadership, ensuring effective communication and strategy alignment.
• Focus on market positioning, partnerships, and high-level growth.
• Mentor and provide strategic guidance to the Marketing Manager, supports skill development, knowledge-sharing, and career progression to enhance the team’s overall effectiveness and performance.

Key Capabilities and Behaviors Required

• Bachelor’s degree in Business, Marketing or Communication.
• 5+ years’ experience in a senior marketing role.
• Exceptional communication skills – written, verbal and interpersonal.
• Effective project and time management skills.
• Thrives on balancing multiple priorities.
• Collaborative team player who takes initiative.
• Ability to consider brand in relation to operational marketing activity.
• Experience with Klaviyo and web management platform Sanity a plus.
• Ability to travel interstate and internationally as needed.
• Capacity to work flexibly across national and international time zones.
• Must have experience in Homewares, Interiors, Lifestyle or Luxury goods interiors.

About You:

• A committed hands-on leader, who is able to execute as well as lead.
• A team-oriented leader who values shared success—this role is best suited for someone who fosters collaboration, openly shares knowledge, and actively contributes to collective goals. They recognize that the strength of the team drives the brand forward and take pride in building strong relationships that lead to impactful, market-driven results.
• A deep understanding of the Trade and Interior Design Market is non-negotiable for success in this role.
• A strategic leader, ensuring alignment with global goals while allowing for regional flexibility.
• Direct oversight of the US Marketing Manager ensures strong execution of local campaigns, events, and trade initiatives.
• US experience and network are essential to navigating the nuances of the American interior design and trade market.
• A strong ability to collaborate within a global team environment—this role requires someone who can effectively engage with colleagues across regions, ensuring that US-specific strategies align with broader global objectives.
• Thrives in a cross-functional setting, values diverse perspectives, and works seamlessly to integrate local insights into the global brand vision.

People & Culture

Our people are at the heart of Armadillo’s success. We provide a supportive environment that promotes personal and professional growth for all employees, embracing fair practices, cultural diversity, and well-being. We proudly offer a range of benefits to our team members: 

• Comprehensive Health Coverage – Medical, Dental, Vision, Life Insurance, and other ancillary benefits.
• Financial Well-Being – 401(k) match and Flexible Savings Account.
• Professional Growth – Annual career development fund to support your learning and advancement.
• Work-Life Balance – Additional leave days for community volunteering.
• Wellness Support – A dedicated health & well-being allowance.
• Exclusive Perks – Generous staff discounts.
• Added Convenience – Annual car allowance.
• Employee Assistance Program – Confidential support for personal and professional challenges