Marketing Manager - Dining
365 Retail Markets - Troy, Missouri, United States, 63379![365 Retail Markets](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at 365 Retail Markets
Overview
- Apply
Overview
Objectives of this Role
· Develop and implement a strategic marketing plan in the dining industry and various marketing initiatives; assist in tactical execution as needed
· Lead strategies to build demand generation
· Oversee overall lead generation efforts for inbound and outbound strategies
· Plan and execute lead nurturing activities for the customer journey from lead generation through close
· Support any direct reports (TBD), facilitate their growth, and motivate them to excel
· Know, develop, deploy, and maintain Persona-based marketing efforts
· Conduct competitor analysis to inform strategies
· Oversee and develop website content and work with team to create supporting collateral
· Engage in HubSpot database management, create workflows as agreed upon by marketing team, and deploy workflow cadences within HubSpot.
· Identify appropriate tradeshows and events and create plans to maximize any return on investment; manage associated benefits
· Oversee social media channels and deploy creative content for LinkedIn, Facebook, and related social media platforms
· Deliver clear direction to graphics team for support as needed
· Support the maintenance and development of internal tools, including, but not limited to, HubSpot, Zerobounce, JustCall, SurveyMonkey, WordPress, etc.
· Develop content for supporting sales collateral and work with design team to create
· Help with Market research, forecasting, analytics, and reporting
Daily and Monthly Responsibilities
· Create the marketing plan and strategy, lead the efforts to implement the plan
· Communicate openly and proactively with the Director of Marketing on progress, results, roadblocks and future planning initiatives
· Motivate marketing team members to produce efficiently and effectively while meeting established timelines by communicating needs in advance with clear guidance, and managing project timelines
· Oversee tradeshow identification and planning, and work with event support resources on execution
· Oversee social media channels and work with internal resources on execution
· Oversee communication strategies, messaging, and content
· Identify and communicate needed budget and expected spend for various initiatives. Proactively communicate any expected overages or unexpected expenses
· Communicate campaign objectives, timelines, and deliverables to the sales team, and provide supporting resources for sales
· Assume other duties as assigned by management
Requirements
· Bachelor’s degree in marketing, advertising, or communications
· Past work experience as a marketing manager or similar role
· Knowledge of traditional and digital marketing, content marketing, and social media marketing
· Excellent writing, communication, and presentation skills
· Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
· Familiarity with HubSpot content management system (CMS) and customer relationship management (CRM) tool.
· Working knowledge of HTML and design and email software
· Experience working with budgets and forecasting
· Preference given to candidates able to work in-office/hybrid in Troy, MI or San Antonio, TX
Job Type: Full-time
Pay: $79,662.00 - $90,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Referral program
Vision insurance
Schedule:
Monday to Friday
Experience:
Marketing: 3 years (Required)
Ability to Relocate:
Troy, MI 48084: Relocate before starting work (Required)
Work Location: Hybrid remote in Troy, MI 48084
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