Product Marketing Director
DSS, Inc. - North Palm Beach, Florida, United States, 33408Work at DSS, Inc.
Overview
- Apply
Overview
Key Responsibilities:
Leverage your deep knowledge of major EHR systems in Acute Care, Ambulatory, and Behavioral Health to inform and guide our marketing strategies.
Apply your expertise in EHRs to enhance product positioning and market relevance.
Understand the patient journey and healthcare models to tailor our marketing efforts effectively.
You will work closely with the VP of Sales and the Director of Juno Health Marketing to ensure the smooth integration of product information from Product Operations and to develop innovative programs that drive demand. Additionally, you will collaborate regularly with Product Line Managers, the Director of Product Management, and the VP of Product Operations to achieve our goals.
DUTIES AND RESPONSIBILITIES:
Essential Duties:
Collaborate with product operations and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Develop a marketing plan with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan, including customer facing release information.
Act as a thought leader for Juno Health externally, including speaking engagements and written works, and support Public Relations activities.
Understand and support our sales channels; train them on the problems we solve for our buyers and users; Develop Sales tools, including value propositions, competitive positioning, launch scripts, customer proof points, ROI metrics and calculations.
Other Duties:
Understand and document our buyer’s process, including where they get information, and the
who ,
what ,
when
and
why
behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Support Juno Health brand awareness through attendance in local and national industry events, trade shows, and other networking events.
Manage administrative tasks, i.e., maintain CRM data, Time reporting, travel arrangements and expense reporting, etc. as required by company policies.
Up to 25% travel to conferences to perform assigned activities.
Additional travel to DSS Juno Health meetings as required.
The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make reasonable accommodation as needed.