United States Federal Marketing Leader
Microsoft Corporation - Mountain View, California, us, 94039![Microsoft Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.The Microsoft Federal organization was established to address the unique mission, legal/regulatory requirements, and procurement rules and processes of the United States Government (USG). Microsoft Federal is committed to ensuring its resources – including appropriately qualified, experienced, and certified personnel (with necessary security clearances or otherwise) are available as needed to meet USG evolving needs. To that end, Microsoft embraces, as a mission-critical philosophy, flexibility in the recruiting, hiring, and workforce assignment of Microsoft Federal personnel. Microsoft Federal personnel can expect to serve in various roles in the Microsoft Federal organization during the course of their career to meet evolving USG needs, regardless of segment – Civilian, Defense, or intelligence community.The Federal Growth team focuses on enterprise solutions revenue opportunities within the Federal ecosystem in the federal market. The United States Federal Marketing Leader works on marketing strategy development and contributes to the vision and strategy for the marketing team, writes marketing framing/vision memos and creates user stories, and communicates marketing strategy to internal and external customers. They also identify product release criteria, customer acquisition, usage, retention, and monetization strategies. The United States Federal Marketing Leader will uncover, assess, and prioritize current and future opportunities while working directly with the customer, internal organizations within Microsoft, the Federal government and the Microsoft Federal ecosystem. The United States Federal Marketing Leader of this visible business should have experience working with federal systems integrators and should be deeply familiar with the organizational makeup, core missions and strategies of these companies.The United States Federal Marketing Leader will be responsible for really all things integrated marketing. Someone who can show experience from driving demand and creating buying signals and driving that to revenue as well as helping support the sales team in a cohesive way. Also leveraging technological experimentation data and analytics to facilitate the execution of marketing strategies and prepares the team to capitalize on these marketing technology opportunities.Qualifications
Required/Minimum QualificationsBachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience.4+ years people management experience.Other QualificationsCitizenship & Citizenship Verification: This position requires verification of U.S citizenship due to citizenship-based legal restrictions. Specifically, this position supports United States federal, state, and/or local United States government agency customers and is subject to certain citizenship-based restrictions where required or permitted by applicable law. To meet this legal requirement, citizenship will be verified via a valid passport.Cloud Screening: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.Preferred QualificationsBachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 9+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience.5+ years people management experience.Marketing experience supporting Federal Government customers.Responsibilities
People ManagementManagers deliver success through empowerment and accountability by modeling, coaching, and caring.Develops a high-performing team by hiring diverse talent, prioritizing development, leading by example and by preparing people for more senior positions in other parts of the organization.Coaches team members with a “challenger mentality” by prompting them to engage early and lead with new insights on how to grow the customers’ business.Successful teams and team members are recognized and rewarded, both within the marketing organization and at corporate levels.Drives cross-team collaboration with BG, CSU, ATU, Services and STU peers.Sets strategies for managers to enable managers to lead teams.Analysis of Customer and Market SignalsIdentifies customer needs and market opportunities for enhancements or development of value propositions and marketing strategies via analysis of listening systems, feedback channels, market and industry trends, competitive analyses, and industry-specific requirements.Acts as a thought leader when developing problem statements, forming hypotheses, and performing experiments to test hypotheses and inform decisions on what marketing growth strategies and value propositions to introduce.MarketingResponsible for coordinating and setting marketing direction and strategy in the Civilian, DoD, Intel, DIB and Partner markets (Federal).Drives strong partnership with sales team and other teams engaging with the customer (e.g. partners, services, customer success, engineering support, etc.).Works on marketing strategy development. Contributes to the vision and strategy for the marketing team, writes marketing framing/vision memos and creates user stories, and communicates marketing strategy to internal and external customers.Go to MarketIdentifies product release criteria, customer acquisition, usage, retention, and monetization strategies.Creates innovative strategies for taking marketing strategies from private preview to general availability.Marketing Technology LeadershipLeverages technological experimentation data and analytics to facilitate the execution of marketing strategies.Creates reliable plans for execution across marketing functions in order to have consistent perspective on customers and maximize efficiency.Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.Industry leading healthcareEducational resourcesDiscounts on products and servicesSavings and investmentsMaternity and paternity leaveGenerous time awayGiving programsOpportunities to network and connectMicrosoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
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