Assistant Director, Marketing and Communications - 005235
University of South Alabama - Mobile, Alabama, United States, 36624![University of South Alabama](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Position Title:
Assistant Director, Marketing and Communications - 005235Division:
Marketing and CommunicationsDepartment:
100200 - Marketing and CommunicationsMinimum Qualifications:
Bachelor’s degree in journalism, communications, marketing or related field from an accredited institution and five years of experience in marketing, journalism, communications or public relations. An equivalent combination of education and experience may be considered. Exceptional written communication skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms including print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff and the community. Ability to maintain effective working relationships with target audience and general public.Job Description Summary:
The University of South Alabama’s Marketing and Communications department is seeking to hire an Assistant Director, Marketing and Communications. Interested candidates should apply to be considered.Essential Functions:Develops and executes strategies and tactics that enhance communications, create engagement among target audiences and build overall awareness to enhance the reputation of the College of Education and Professional Studies.Reports to the Vice President of Marketing and Communications and works in collaboration with the Dean of assigned college to build and maintain close relationships for the purpose of planning, implementing and measuring the impact of compelling marketing strategies and tactics that promote the mission, strategic goals, opportunities, programs, people and events of the college’s audiences.Works independently to produce, edit, and distribute news, features, print and electronic marketing materials and social media content in alignment with larger marketing strategies and objectives.Acts as primary liaison between CEPS and the USA’s Office of Marketing and Communications to ensure that the marketing and communication needs of the colleges are met within the context of the overall University brand and marketing standards.Partners with the deans, faculty and staff of assigned colleges to plan marketing strategies and campaigns for undergraduate and graduate recruitment.Enhances the visibility of the college in the community through effective marketing and promotion of public and special events.Manages the design, content creation and publication of assigned college newsletters and mailing and manages vendor relations.Amplifies and positions alumni success/storytelling and works with alumni relations to identify relevant marketing and public relation opportunities.Plans, writes, edits, produces and disseminates a variety of marketing and communications materials.Designs and coordinates printing and distribution of college invitations and related communications.Plans and executes effective advertising strategies that support the goals of the college.Enhances the college website in accordance with best practices and ensures website is current, accurate and relevant.Builds and enhances the social media presence, including Facebook, Instagram and Twitter.Plans, manages and coordinates social media activities.Assists with the scripting and development of video content.Manages student workers/graduate assistants in the college and/or on the marketing team.Consults with college departments and centers to enhance marketing efforts.Develops relationships with students actively involved in the colleges to identify and pursue marketing opportunities.Assists with the college’s events planning and coordinates event marketing.Regular and prompt attendance.Ability to work schedule as defined and additional hours as required.Related duties as required.Posting Information:Number of Vacancies:
1Job Open Date:
08/13/2024Job Close Date:
Open Until FilledWorking Days:
Monday - FridayWorking Hours:
8:00 a.m. - 5:00 p.m.Job Location:
Main CampusFull-time or Part-Time:
Full TimeRegular or Temporary:
RegularRequired Documents:ResumeCover LetterThe University of South Alabama is an EO/AA employer and does not discriminate on the basis of race, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, religion, age, genetic information, disability, protected veteran status or any other applicable legally protected basis.Annual Security and Fire Safety Report:The University of South Alabama publishes certain crime statistics for the most recent three-year period as required by the Jeanne Clery Act. The report is available online at:
http://www.southalabama.edu/departments/police/resources/fireandsafetyreport.pdf .
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