User Acquisition / Performance Marketing Lead
Adhoclabs - Stamford, Connecticut, us, 06902![Adhoclabs](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.Key Responsibilities
Optimize and Scale User Acquisition Campaigns : Continuously monitor and optimize user acquisition campaigns across various app and web channels, including Apple Search Ads, ASO, Google App Ads and SEM, Facebook, Instagram, Reddit, and others to improve CACs and ROAS.Data Analysis : Analyze campaign data and performance metrics to provide actionable insights and recommendations.Reporting : Prepare and present regular performance reports to stakeholders, highlighting key insights and recommendations.Budget Management : Manage marketing budgets to ensure efficient and effective use of resources to achieve KPIs.Testing : Develop iterative and innovative hypotheses and conduct A/B tests to optimize ad creatives, landing pages, and overall user experience.Collaboration : Work closely with the product, analytics, and creative teams to develop reporting, campaigns, compelling ad creatives, and landing pages.Stay Updated : Keep up-to-date with the latest trends and best practices in digital marketing and the mobile app industry.Leadership : Manage a small team, collaborate effectively across the organization, and effectively communicate strategies, targets, and results.Qualifications
Experience : Minimum of 5+ years of experience in performance marketing and/or user acquisition — ideally with mobile subscription apps.Skillset : Strong proficiency in digital marketing platforms (e.g., Google SEM, Google App Ads, Facebook Business Manager, etc.) and analytics tools (e.g., Google Analytics, Tableau, Adjust, etc.).Analytical Mindset : Exceptional analytical skills with the ability to interpret complex data and make data-driven decisions. Experience with Adjust or equivalent MMP is a must.Entrepreneurial Mindset : Self-starter who takes ownership of channels and results, demonstrating a proactive approach to problem-solving. Capable of balancing tactical, strategic, and creative work, and balancing immediate needs with long-term goals.Detail-oriented : Highly attentive to campaign management details, including account structure, match types, and iterative creative optimization.Hands-On Manager and Coach : Willingness to get hands dirty with day-to-day tasks and campaign management, and ability to coach others to do the same.Effective Communicator : Ability to create compelling presentations and decks to secure buy-in from stakeholders on marketing plans and strategies.Team Player : Strong collaboration skills and the ability to work effectively with cross-functional teams.Perks & Benefits
Health and Dental coverage for employees, dependents, and domestic partnersFlexible Work Environment: work remotely with flexible hours401K with company 4% matchChoose how you want to invest in your career development: we reimburse for training, conferences, and online learning resources.Work remotely in style, with a stipend to set up or enhance your remote work setup.
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