VP, International Marketing ID:9566016302
Confidential - Chicago, Illinois, United States
Work at Confidential
Overview
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Overview
VP, International Marketing
About the Company
Leading manufacturer & supplier of popular confectionary goods
Industry
Consumer Goods
Type
Privately Held
Founded
1908
Employees
5001-10,000
Categories
Consumer Goods Food Processing Confectionery Food and Beverage
Specialties
confectionery manufacturing co-manufacturing private label and food manufacturing
Business Classifications
B2C
About the Role
The Company is seeking a VP of International Marketing to lead the development and execution of a comprehensive global marketing strategy. The successful candidate will be responsible for driving brand growth and innovation across diverse international markets, ensuring that the company's products resonate with consumers worldwide. This pivotal role requires a leader with a proven track record in international marketing, particularly within the FMCG industry, and a deep understanding of the unique challenges and opportunities in this fast-paced, competitive sector. The VP will be at the forefront of digital transformation, leading the company's transition to digital-first marketing strategies, and will be expected to champion sustainability and social responsibility initiatives within global marketing campaigns.
Candidates for the VP of International Marketing position at the company should possess a consumer-centric mindset, strong digital marketing acumen, and the ability to leverage data-driven insights to shape effective and impactful marketing strategies. The role demands a leader with extensive experience in senior marketing roles, a history of delivering innovative, market-leading initiatives, and a strong financial acumen to ensure a high ROI on global marketing investments. The VP will also be responsible for leading a dynamic, high-performance team and must demonstrate excellent communication skills to influence stakeholders and build strong relationships at all levels of the organization. A background in leading digital transformations and a strong creative and problem-solving ability are essential for this role.
Hiring Manager Title
Chief International Officer
Travel Percent
Less than 10%
Functions
Marketing