Vice President Marketing B2C
Rare Executives - San Francisco, California, United States, 94199![Rare Executives](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
SEO, Organic, Non-Organic, etc. Rapid experimentation.Experience with global consumers (users)Global Team Management (Remotely)Experience scaling a $10M - $100M bizBU LeadershipConsumer ExperienceFreemium to paidData-drivenNice to Haves:P&L ExperienceBrandB2BSubscriptionBay Area preferredWeb vs MobileKey Responsibilities:Responsible for global B2C P&L- Performance marketing, Influencers, BrandCollaborate Globally : Work closely with teams across the globe to drive both short-term and long-term initiatives and go-to-market (GTM) plans to expand top markets and drive significant growth.Setting Goals & Optimize Spend:
Strategically drive budget planning against key OKRs, and optimize marketing spend to achieve maximum impact and ROI.Risk and Impact Analysis:
Take calculated risks while providing thorough impact analysis for proposed initiatives and measuring success.Campaign Management : Launch and sustain market-relevant campaigns, helping to define and execute a full rebrand plan and strategy globally and in top markets.Reporting and Analysis : Provide consistent reporting, trends, and key takeaways on initiatives to follow an effective cadence of results and cohesive campaign plans.PR and Communication Strategy : Help drive PR and communication strategy, including alignment on events and coverage.Team Empowerment : Empower and develop the marketing team, reviewing the team structure and making necessary changes to enhance performance and growth.Thought Leadership : Represent the company at top-tier thought leadership events, discovering opportunities to drive word of mouth and awareness of the company's key benefits and messaging.Reasons to join:Be part of a mission-driven company making a difference in language learning.Lead a dynamic and innovative marketing team.Drive significant growth and impact globally.Competitive compensation and benefits package.
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