Valley Health Foundation
Marketing Director
Valley Health Foundation - San Jose, California, United States, 95199
Work at Valley Health Foundation
Overview
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Overview
JOB ANNOUNCEMENT
Marketing Director
About the Organization
Valley Health Foundation (VHF) is a non-profit leader in community health and healthcare that fundraises to support, innovate, and advocate for better health for all in Santa Clara County. VHF helps patients, families, and dedicated healthcare professionals who serve in public healthcare facilities in Santa Clara County. VHF is the foundation for Santa Clara County Medical Center, O'Connor Hospital, St. Louise Regional Hospital, 14 primary and specialty care health centers, Santa Clara County Public Health, Behavioral Health Services, and Custody Health. VHF also supports many community-based programs and services that share our mission to ensure better health for all. More information can be found at Valley Health Foundation.
Position Summary
The Marketing Director is responsible for developing and executing a comprehensive marketing and communications strategy that advances Valley Health Foundation's mission and fundraising goals. This role requires a balance of strategic thinking and hands-on execution, overseeing and implementing a wide range of marketing activities, including campaign development, donor communications, digital marketing, website content, branding, and collateral creation. The Marketing Director will work closely with leadership, department teams, and external partners to ensure cohesive messaging and impactful marketing strategies.
Supervisor:
Chief Events and Marketing Officer Status:
Regular full-time, exempt (salary) position Schedule:
40 hours per week with some weekend or evening work required Office Location:
2400 Clove Drive, San Jose, CA 95128 Field Location:
San Jose and Santa Clara County, California Responsibilities Develop and implement comprehensive marketing and branding strategies to support organizational goals. Create and oversee an annual communications plan, ensuring a cohesive approach across all marketing efforts. Plan and execute advertising and promotional campaigns to enhance donor engagement and community outreach. Partner with multiple teams to create compelling materials, including brochures, banners, donor stewardship communications, and digital assets. Support fundraising and branding campaigns by crafting persuasive messaging and targeted outreach materials. Manage the foundation's website and SharePoint content, ensuring timely updates and a strong digital presence. Oversee social media strategy, ensuring consistent engagement and alignment with marketing objectives. Lead email marketing efforts, including campaign strategy, segmentation, automation and performance tracking. Ensure brand consistency across all marketing materials and communications. Supervise external marketing vendors, contractors, and consultants. Track and analyze marketing performance, providing insights and recommendations for improvement. Supervise and mentor the Marketing Producer, delegating responsibilities as the team expands. Qualifications, Knowledge, and Abilities 7+ years of experience in marketing, communications, or public relations, preferably in a non-profit or healthcare setting. Experience in marketing strategy development and execution. Strong project management skills, with the ability to manage multiple priorities and deadlines. Expertise in branding, digital marketing, and campaign strategies. Proficiency in marketing software, including email automation tools, social media management software, SharePoint, Salesforce and design tools (e.g., Canva, Adobe Suite). Excellent copywriting, editing, and storytelling skills. Knowledge of data analytics and experience using insights to guide marketing decisions. Ability to work both independently and collaboratively in a team-oriented environment. Multi-tasker with exceptional attention to detail and organization. Commitment to maintaining confidentiality and adhering to ethical standards in confidential information. A positive Can-Do attitude and a desire to help the community. Strong commitment to Valley Health Foundation's mission, goals, and values. Ability to move around Health System campuses and Valley Health Foundation offices is required, as needed. A function of this position may require lifting and lowering of equipment, boxes, and other heavy materials that may weigh up to 45 pounds. To do this, you must be able to frequently adjust your body position to bend, stoop, stand, turn, and walk. A personal vehicle for travel throughout Santa Clara County is required. Mileage is reimbursed at the federally approved rate. Compensation and Benefits Annualized salary of $120,000 - $130,000 (depending on experience), based on a 40 hours/week, full-time equivalent. Comprehensive health, dental, and vision benefits. Simple IRA with a 3% employer match. Generous Paid Time Off (17-20 days annually). Paid Sick Leave (7-10 days annually). Federal and County holidays (12 days annually). At-home work allowable up to 50% days per week, based on Supervisor approval. Paid Time Off and holiday pay will be prorated according to the number of hours in a regularly scheduled shift. Credit Union membership. Training and professional development opportunities. Application Instructions The position will remain posted until filled. Interested applicants should submit a resume, cover letter, and three references to jobs@. References will not be contacted by Valley Health Foundation until the final stages of the interview process. Applicants will be notified before any contact with the provided references. The application process is confidential.
Chief Events and Marketing Officer Status:
Regular full-time, exempt (salary) position Schedule:
40 hours per week with some weekend or evening work required Office Location:
2400 Clove Drive, San Jose, CA 95128 Field Location:
San Jose and Santa Clara County, California Responsibilities Develop and implement comprehensive marketing and branding strategies to support organizational goals. Create and oversee an annual communications plan, ensuring a cohesive approach across all marketing efforts. Plan and execute advertising and promotional campaigns to enhance donor engagement and community outreach. Partner with multiple teams to create compelling materials, including brochures, banners, donor stewardship communications, and digital assets. Support fundraising and branding campaigns by crafting persuasive messaging and targeted outreach materials. Manage the foundation's website and SharePoint content, ensuring timely updates and a strong digital presence. Oversee social media strategy, ensuring consistent engagement and alignment with marketing objectives. Lead email marketing efforts, including campaign strategy, segmentation, automation and performance tracking. Ensure brand consistency across all marketing materials and communications. Supervise external marketing vendors, contractors, and consultants. Track and analyze marketing performance, providing insights and recommendations for improvement. Supervise and mentor the Marketing Producer, delegating responsibilities as the team expands. Qualifications, Knowledge, and Abilities 7+ years of experience in marketing, communications, or public relations, preferably in a non-profit or healthcare setting. Experience in marketing strategy development and execution. Strong project management skills, with the ability to manage multiple priorities and deadlines. Expertise in branding, digital marketing, and campaign strategies. Proficiency in marketing software, including email automation tools, social media management software, SharePoint, Salesforce and design tools (e.g., Canva, Adobe Suite). Excellent copywriting, editing, and storytelling skills. Knowledge of data analytics and experience using insights to guide marketing decisions. Ability to work both independently and collaboratively in a team-oriented environment. Multi-tasker with exceptional attention to detail and organization. Commitment to maintaining confidentiality and adhering to ethical standards in confidential information. A positive Can-Do attitude and a desire to help the community. Strong commitment to Valley Health Foundation's mission, goals, and values. Ability to move around Health System campuses and Valley Health Foundation offices is required, as needed. A function of this position may require lifting and lowering of equipment, boxes, and other heavy materials that may weigh up to 45 pounds. To do this, you must be able to frequently adjust your body position to bend, stoop, stand, turn, and walk. A personal vehicle for travel throughout Santa Clara County is required. Mileage is reimbursed at the federally approved rate. Compensation and Benefits Annualized salary of $120,000 - $130,000 (depending on experience), based on a 40 hours/week, full-time equivalent. Comprehensive health, dental, and vision benefits. Simple IRA with a 3% employer match. Generous Paid Time Off (17-20 days annually). Paid Sick Leave (7-10 days annually). Federal and County holidays (12 days annually). At-home work allowable up to 50% days per week, based on Supervisor approval. Paid Time Off and holiday pay will be prorated according to the number of hours in a regularly scheduled shift. Credit Union membership. Training and professional development opportunities. Application Instructions The position will remain posted until filled. Interested applicants should submit a resume, cover letter, and three references to jobs@. References will not be contacted by Valley Health Foundation until the final stages of the interview process. Applicants will be notified before any contact with the provided references. The application process is confidential.