Advancement Marketing Specialist
Wheaton College - Wheaton, Illinois, United States, 60189![Wheaton College](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Advancement Marketing Specialist
Job OverviewReporting to the Director of Marketing is a member of the Marketing Communications team, with a close working relationship with the Development and Campaign teams. Primary responsibilities are to develop and execute measurably successful marketing and communication strategies that enhance fundraising efforts and reinforce the brand of Wheaton College.
Duties and Responsibilities
Develop and implement marketing strategies for major gifts, and measure and test them for maximum effectiveness.Collaborate closely with the Campaign team on strategy, project management, and copywriting to promote synergy in communications and marketing efforts.Manage projects and write copy for fundraising brochures, direct mail campaigns, print and electronic newsletters, ads, letters, postcards, and emails.Generate and manage content for the wheaton.edu/giving pages of the website.Attend Development, Campaign, and Marketing meetings to address current marketing needs and strategies.Create media and print communication tools for Regional Director donor visits, primarily focusing on strategic priorities.Crafts time-sensitive proposals and donor reports for Regional Directors, Vice President for Advancement, Vocation, and Alumni Engagement, and President for high-value solicitations.Monitor mainstream and social media for items relevant to members of the Development and Campaign teams.Identify and catalog potential updates and stories from students, faculty, and donors to promote and raise major gifts.Coordinate marketing videos, working closely with videographers to develop storyboards, coordinate shoot details, and edit final cuts.
This job description is intended to represent key areas of responsibilities; specific assignments may vary from time to time, and other duties may be assigned.
Qualifications
Bachelor's degree required, ideally with a focus in journalism, communication, marketing, or a related field.2-3 years of experience in marketing.
AttributesExperience in charitable fundraising communications.Exceptional writing and proofreading skills.Organized and detail-oriented with proven project-management capacities.Gifted collaborator with excellent interpersonal and facilitation skills.Ability to work with limited supervision.Experience with Microsoft Office Suite required; Adobe Creative Cloud a plus.Passion for the mission of Wheaton College.
Physical Requirements
The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to 10 pounds.
FLSA Status -
Exempt
As a Christ-centered community, Wheaton College faculty and staff must affirm the College's Statement of Faith as expressing their own theological convictions and agree to live by the moral standards in Wheaton's Community Covenant, modeling these commitments for the Christian formation of our students. Wheaton College faculty and staff also support the Christ-Centered Diversity Commitment which highlights our desire to treat all individuals as equal image-bearers of Jesus Christ through diversity, inclusion, justice, and unity.