Victorinox
Trade Marketing Manager - Commercial Cutlery
Victorinox - Monroe, Connecticut, us, 06468![Victorinox](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Manager, Trade Marketing - Commercial CutleryManager Trade Marketing for commercial cutlery will be responsible for developing and executing the marketing plans that drive sales growth across the HoReCa, Slaughter, Butcher and Commercial Fishing sales channels for Victorinox and Epicurean.Marketing support is included but not limited to product launches, brand presentations, prospect kits, training, promotions, incentives, and Go-to-Market plans. The manager will collaborate with Sales, Finance, Sales Planning, Product, Customer Service, and other support functions to achieve the goals of sales growth in each segment with results-driven plans and tactics.Reports to: Vice President Marketing - North AmericaPrimary Responsibilities:Develop and execute on the North American trade marketing strategy.Partner with the sales team and be fully immersed in the sales strategy and process with the trade marketing strategy and update the strategy as sales needs and plans evolve.Responsible for the increase in brand/category awareness with dealers, distributors and end-users.Create relationships with marketing contacts at sales rep agencies, dealers, distributors and end-users creating c0-op marketing programs rooted in sales growthDemonstrate and encourage teamwork and cooperation with members of the Marketing & Sales team and with other divisions within Victorinox.Support the strategic planning including corporate positioning, market and competitive analysis, customer segment selection and related product positioning.Oversight of the Category trade marketing budget.Manage trade marketing including product launch management, sell-in kits, sales tools, incentives, collateral material, and in-store promotions.Execution of tradeshows from booth look + feel to support materials and programsManage marketing budget for the divisionDesired Skills/Experience:BA Degree in related fieldExperience in the commercial equipment space is required5 plus years marketing specifically in trade marketingAbility to plan and manage at both strategic and operational levels.Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.Demonstrated ability to manage often outsourced marketing activities (PR, corporaStrong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.Willingness and ability to travel and to attend and conduct marketing presentations.Victorinox is an Equal Opportunity Employer.