Senior Product Marketing Manager - Business Blueprint Platform
American Express - Atlanta, Georgia, United States, 30383![American Express](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Make your mark on one of the most iconic global brands
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.
How will you make an impact in this role?
American Express is looking for a Senior Manager, for Business Blueprint Product Marketing to contribute to the company's focus on making Blueprint the small business homepage and a primary destination for SME customers. Blueprint is a digital experience designed exclusively for small business owners, providing access to tools to manage Card and cash flow more efficiently and with greater confidence. This team is seeking a highly motivated thought-leader to develop the Business Blueprint Product Marketing strategy, serve as the voice of the Blueprint customer, and partner cross-functionally to drive greater awareness and usage of Blueprint.
Develop and continuously optimize platform messaging and positioning strategy
Develop a clear Enterprise narrative and GCS value proposition of Blueprint as a membership benefit.
Lead go-to-market strategy for new platform features across relevant marketing channels and user experiences
Increase platform usage & engagement through evolving UX messaging and new marketing journeys
Integrate platform value proposition deeply into Business Checking and Business Line of Credit acquisition and lifecycle marketing.
Partner across a broad stakeholder group including Product, Engagement Marketing, Risk, Analytics and Compliance to deliver innovative, compliant Product Marketing strategies
Work collaboratively and cross-functionally to ensure customer centricity across the E2E experience
Minimum Qualifications
Superior project management skills (ability to balance multiple priorities with close attention to detail and deliver high quality output)
Drives results and operates with a high sense of accountability and professionalism
Proactively collaborates, seeks input and understands others’ goals to bring out the best for the business.
Embraces a culture of “we” and lives by the Blue Box Values
Strong communicator with effective interpersonal, oral, and written communication skills
Can operate autonomously, prioritize effectively, and make decisions quickly
Can create effective and visually empowering presentations
Data driven, customer-centric, strategic thinker
Preferred Qualifications
Experience in Product Marketing/Leading go-to-market strategies
People leadership experience
Familiarity with Amex GCS business
Qualifications
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Job: Marketing
Primary Location: US-New York-New York
Other Locations: US-Georgia-Atlanta
Schedule Full-time
Req ID: 24011465