WESCO International
Director | Digital Marketing
WESCO International - Pittsburgh, Pennsylvania, us, 15289
Work at WESCO International
Overview
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Overview
Job Description
The Director of Digital Marketing will drive the strategic vision and execution of digital marketing initiatives to enhance brand visibility, generate leads, and increase customer engagement. This leader will lead digital marketing campaign strategy, website optimization, and analytics, collaborating closely with the Omnichannel team to ensure a seamless customer experience across all digital touchpoints.
Responsibilities: Work with leadership teams to: develop digital marketing strategy and execution, website strategy and optimization, collaboration and leadership, and performance measurement and optimization using a balanced approach that includes market intelligence, customer engagement, sales enablement, market awareness and demand generation. Align with marketing management to establish and utilize defined performance metrics, reports and dashboards to measure progress against core accountabilities, including campaign effectiveness, sales growth and profitability, operational efficiency, vendor and agency management and budget administration, adjusting programs accordingly. Develop and manage assigned strategic relationships with external stakeholders including suppliers, technology partners and industry influencers, with a focus on driving mutual profitable growth. Collaborate with sales and marketing management and other functional groups to ensure a high level of alignment and program orchestration. Ensure high impact internal and external marketing communications in support of the Wesco brand to internal and external target audiences. Support ongoing team development and make recommendations to drive functional excellence, efficiency and impact. Qualifications:
Bachelors Degree - Marketing, business, analytics, communications, public relations required; Masters Degree - MBA preferred 10+ years experience in marketing, branding, communications, business development or related functions 5 years managing high performance marketing teams, including recruiting, developing and managing on-site and remote personnel 5 years experience in a business-to-business (B2B) industry or equivalent Strong business acumen with a proven ability to maximize external market growth drivers, technology trends and differentiated competitive positioning High level of digital dexterity, with experience using enterprise level technology platforms Ability to effectively communicate across all mediums and with all levels of the organization Significant experience in strategic planning and management of programs, resources and budgets Ability to successfully navigate complex global matrix organizations Excellent project management skills and ability to handle wide range of concurrent activities Ability to travel up to 25%
About Us
This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.
For eligible positions, compensation may also include participation in a bonus or sales compensation plan paid according to achievement against sales targets and/or business objectives. Depending on the role, equity and other forms of compensation may also be provided as part of a total compensation package. In addition, Wesco offers a full range of benefits such as paid time off, medical/dental/vision insurance, and retirement savings plans for eligible employees. More information about benefits is available here.
About the Team
At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.
Our Company's greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive.
Learn more about Working at Wesco here and apply online today!
Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.
Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.
Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
The Director of Digital Marketing will drive the strategic vision and execution of digital marketing initiatives to enhance brand visibility, generate leads, and increase customer engagement. This leader will lead digital marketing campaign strategy, website optimization, and analytics, collaborating closely with the Omnichannel team to ensure a seamless customer experience across all digital touchpoints.
Responsibilities: Work with leadership teams to: develop digital marketing strategy and execution, website strategy and optimization, collaboration and leadership, and performance measurement and optimization using a balanced approach that includes market intelligence, customer engagement, sales enablement, market awareness and demand generation. Align with marketing management to establish and utilize defined performance metrics, reports and dashboards to measure progress against core accountabilities, including campaign effectiveness, sales growth and profitability, operational efficiency, vendor and agency management and budget administration, adjusting programs accordingly. Develop and manage assigned strategic relationships with external stakeholders including suppliers, technology partners and industry influencers, with a focus on driving mutual profitable growth. Collaborate with sales and marketing management and other functional groups to ensure a high level of alignment and program orchestration. Ensure high impact internal and external marketing communications in support of the Wesco brand to internal and external target audiences. Support ongoing team development and make recommendations to drive functional excellence, efficiency and impact. Qualifications:
Bachelors Degree - Marketing, business, analytics, communications, public relations required; Masters Degree - MBA preferred 10+ years experience in marketing, branding, communications, business development or related functions 5 years managing high performance marketing teams, including recruiting, developing and managing on-site and remote personnel 5 years experience in a business-to-business (B2B) industry or equivalent Strong business acumen with a proven ability to maximize external market growth drivers, technology trends and differentiated competitive positioning High level of digital dexterity, with experience using enterprise level technology platforms Ability to effectively communicate across all mediums and with all levels of the organization Significant experience in strategic planning and management of programs, resources and budgets Ability to successfully navigate complex global matrix organizations Excellent project management skills and ability to handle wide range of concurrent activities Ability to travel up to 25%
About Us
This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.
For eligible positions, compensation may also include participation in a bonus or sales compensation plan paid according to achievement against sales targets and/or business objectives. Depending on the role, equity and other forms of compensation may also be provided as part of a total compensation package. In addition, Wesco offers a full range of benefits such as paid time off, medical/dental/vision insurance, and retirement savings plans for eligible employees. More information about benefits is available here.
About the Team
At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.
Our Company's greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive.
Learn more about Working at Wesco here and apply online today!
Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.
Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.
Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.