Social Media Strategist
Compass Business Solutions Inc - Encino, California, us, 91416![Compass Business Solutions Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Compass Business Solutions Inc
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Overview
Job Purpose:The Social Media Strategist will collaborate closely with external agencies to develop and execute content strategies across various social media platforms, maximizing our online impact and facilitating seamless customer interactions across platforms. This role will drive digital marketing efforts and oversee our website for multiple product lines. Focus will be on crafting engaging content, optimizing the online shopping experience, and converting our audience through compelling social media content.
This role will be onsite in our Encino, CA office
Job Responsibilities:Principal (Essential) DutiesDevelop and execute social media content strategies to drive engagement, traffic, and conversions on our websiteCreate targeted and high-quality content across multiple product lines for social media platforms including Instagram, Facebook, Twitter, and TikTokManage the content calendar, ensuring timely and consistent posting across all platformsMonitor and analyze social media metrics and KPIs to track the effectiveness of campaigns and make data-driven recommendations for improvementCollaborate with the design team to produce visually appealing graphics, photos, and videos for company website and social media postsStay up-to-date with the latest digital marketing trends and technologies, and suggest innovative ideas to enhance our social media presenceMonitor online mentions and reviews, swiftly addressing inquiries to uphold customer satisfactionCoordinate with external agencies for social media advertising campaigns and influencer partnershipsEnsure social media and website content is optimized for search engines to increase organic visibility, drive traffic to the website, and align with SEO strategiesKnowledge, Skills, and AbilitiesStrong understanding of social media platforms, algorithms, and best practicesExcellent written and verbal communication skillsProficiency in graphic design tools such as Canva or Adobe is a plusKnowledge of SEO principles and content optimization techniquesFamiliarity with web analytics tools such as Google AnalyticsExperience/ Education RequirementsBachelor's degree in relevant field or related field and/or equivalent experienceMinimum of 2-3 years of experience in social media marketing or content creationDemonstrated track record of driving engagement and conversions through social media channelsExperience managing content calendars and working in a fast-paced, deadline-driven environmentPrevious experience collaborating with external agencies is preferred.CompensationThe compensation range for this role is between $70,000-$75,000 annually, based on experienceWorking Conditions/ Physical Demands
While performing the duties of this job, the employee must be able to:Indomitable work ethic and the willingness to work additional hours as neededPerform light work – exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objectsSee, hear, talk and perform tasks requiring manual dexterity and visual acuity; kneel, sit, stand, walk, crouch, stoop, reach, pull, push and other similar, repetitive tasks requiring physical activityAble to operate standard office/computer equipment.