Digital and Campaign Marketing Manager
All Volusia and Flagler Heating and Air - Baltimore, Maryland, United States, 21206Work at All Volusia and Flagler Heating and Air
Overview
- Apply
Overview
Develop and implement the digital marketing strategy, including email marketing, social media, SEO, PPC, and website optimizationManage the editorial calendar and content creation for all digital marketing channelsOversee and execute email marketing campaigns, including list segmentation, A/B testing, automation, and performance analysisMonitor and report on the performance of all digital marketing activities, providing insights and recommendations for improvementManage the digital marketing budget and optimize digital marketing KPIs like CPL, CPC and ROASStay up-to-date on the latest digital marketing trends, tools, and best practices, and make recommendations for new initiativesCollaborate cross-functionally with the marketing, sales, and product teams to align digital efforts and achieve business goalsManage and optimize the companys website, including content updates, design enhancements, and technical improvementsOversee the work of any digital marketing vendors or agenciesQualifications
5+ years of experience in digital and email marketing, with a proven track record of driving resultsProficient in email marketing platforms, social media management tools, Google Analytics, and other digital marketing softwareStrong understanding of SEO, SEM, content marketing, and marketing automationAn excellent storyteller with a strong ability to articulate value through email copy and ad copyExcellent analytical and data-driven decision-making skillsEffective project management and team leadership abilitiesFamiliar with web design, HTML, and CSSBachelors degree in marketing, communications, or a related fieldTecton values diversity and is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics. If you would like to request any accommodations from the application through to the interview, please contact us at recruitingteam@tecton.ai. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.#J-18808-Ljbffr