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Paladin is now LHH Recruitment Solutions! We are partnering with our San Francisco, CA B2B SaaS client to recruit a Web Marketing Specialist to join their team on a part-time, contract basis for 6+ months. In this role, you will be responsible for project managing web production requests, ensuring relevant projects move through the workflow and are completed on-time. You will tactically handle site updates in WordPress, oversee QA efforts for existing and updated content, and ensure web pages are aligned with company brand standards. Additionally, you will optimize conversion rates through testing, personalization and similar functions to optimize user experience. You will work with internal stakeholders and agency partners to manage SEO efforts, and will report on opportunities, site performance and similar on a monthly basis. This is a great opportunity for a tactical web producer or digital marketer with a deep knowledge of WordPress and the general website content space. Excellent project management skills are a must, and there is a strong preference for those bringing experience with Webflow, Optimize/Intellimize, or similar A/B testing platforms. Experience working in the B2B world is required, ideally working with other B2B SaaS brands.

This is a part-time contract role estimated for about 20 hours per week, set to last 6+ months . This organization is based in San Francisco's Financial District, and this is anticipated to be a hybrid role. Candidates local to the San Francisco area and comfortable commuting into The City are encouraged to apply, and the office is conveniently located near BART and other transportation. Pay for this role ranges from $40 to $48 an hour, with some potential for flexibility for a perfect match.

You will:

• Partner with cross-functional digital marketing and technical teams to manage, vet and ensure new requests for site updates and content are attended to and managed
• Tactically implement and publish updates in WordPress, oversee QA efforts for existing and updated content, and ensure web pages are aligned with company brand standards
• Work consistently to drive conversion rate improvement and optimize the user experience, running A/B tests and personalization to track ROI
• Partner closely with agency partners to implement SEO strategy and updates based on strategic recommendations
• Report on site metrics to internal teams and agency partners, identifying successful strategy and opportunities

Your experience should include:

• 3+ years of dedicated web production, web marketing or similar digital content management experience in a B2B environment
• Experience in B2B SaaS, preferred
• Excellent project management experience with experience working on a ticketing request system
• Deep knowledge of UX, accessibility and SEO practices
• WordPress expertise and proficiency in Google Analytics and Google Tag Manager, required
• Experience with Optimize/Intellimize, Webflow and Asana, preferred

Sound like you? Apply here to be considered. Candidates for this role should be comfortable commuting to the office in San Francisco, up to 20 hours per week.