Senior Director of Marketing
IAC - Industrial Accessories Company - Overland Park, Kansas, United States, 66213Work at IAC - Industrial Accessories Company
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Overview
Senior Marketing Manager , you will be at the helm of our marketing initiatives, steering the ship towards new horizons. Your role will be pivotal in planning, executing, and reporting daily marketing activities, while working closely with sales and product/service teams. You will lead cross-functional efforts to maximize our impact at trade shows, through advertising, and across digital and direct marketing channels.This position is not just about managing campaigns; it's about shaping the narrative that positions IAC at the forefront of the industry. Your contributions will support our annual marketing plan and primary sales strategies, directly influencing our market growth and brand presence.Job Requirements:Experience:
5-10 years of success in B2B marketing, particularly in manufacturing, engineered products, and construction (EPC) services.Leadership:
Proven experience in managing a marketing team, overseeing work products, optimizing productivity, and developing talent.Technical Skills:
Strong understanding of the RFQ proposal process, experience with ERP systems (preferably Trimble Spectrum), and CRM systems like HubSpot.Communication:
Exceptional written and verbal skills, with a knack for crafting compelling materials that differentiate IAC from competitors.Analytical:
Proficient in data analysis, with a strong grasp of budgeting, spend tracking, and ROI reporting.Creative Suite:
Proficiency in MS Office 365 and Adobe Creative Suite (Acrobat, Photoshop, InDesign, Illustrator) is essential.Desired Experience:CPSM certification is a plus.Strong accounting skills for budget management and financial reporting.Key Responsibilities:Marketing Strategy Execution:
Drive marketing initiatives across multiple channels, including trade shows, digital marketing, and direct email campaigns.Cross-functional Coordination:
Collaborate with sales, business development, engineering, and project management teams to create cohesive strategies and promotional materials.Lead Generation:
Plan and execute participation in trade shows and conferences, ensuring effective lead generation and follow-up.Content Creation:
Develop brochures, sales manuals, training documents, and other sales support tools.Data-Driven Decisions:
Analyze website and digital advertising performance, making data-informed adjustments to maximize impact.Why IAC?Join us and work on large-scale projects that make a real difference. At IAC, we value integrity, creativity, and teamwork. We offer a supportive environment where you can grow professionally and refine your skills across various functional areas.Benefits:401(k) with matchingComprehensive health, dental, and vision insuranceDisability and life insuranceEmployee assistance programPaid time off and health savings account optionsJoin Us:If you're a dedicated professional eager to advance your career in a dynamic and challenging environment, we invite you to apply for the Senior Marketing Manager position at IAC. Be a part of a team that not only values your expertise but also fosters innovation and continuous improvement.Please note, we are not seeking assistance from recruiting agencies or outside staffing support. Direct applicants only.Job Type:
Full-timeWe look forward to welcoming a new team member who is as passionate about shaping the future as we are. Apply today and take the next step in your career with IAC.