Marketing Specialist
voestalpine Roll Forming Corporation - Shelbyville, Kentucky, United States, 40065Work at voestalpine Roll Forming Corporation
Overview
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Overview
What You’ll Be Doing:
Lead sales marketing activities by partnering with sales and business development team members driving new business opportunities and supporting company growth. Support sales team with marketing materials, research, lead generation strategies, campaigns, and tradeshows per vertical market.
Essential Duties and Responsibilities include the following.
Others as assigned.
Support lead generation strategies per vertical marketPartner with sales team members and third party vendors to execute, maintain, and measure digital marketing / advertising opportunities including online trade directories, SEO, SEM, tradeshows and social media advertising.Monitor and maintain new business inquiries and hand off to sales team within CRM along with creating and maintaining dashboards and reportsHelp set, monitor and report out on KPI’sOwn the content creation for all sales related materials, whether produced in-house or via agency vendors, including presentations, brochures, digital and web contentExecute email marketing campaignsPlan, lead and execute tradeshows working with multiple external vendorsSupport market research and strategy planning for existing and new marketsOrder and maintain branded promotional items and gifts for customer visits and tradeshowsAssist with sales related communications topics as it relates to the overall company communications topic planAssist with overall marketing budgetMay assist the marketing and communications team with other projects such as company brand communications, press related events and employer branding related activities.Schedule: This position is overtime-exempt and will primarily workeight or more hours per day, five days per week based on business needs. Hours may be 8 – 5 or similar. May also work or travel nights or weekends for events, training, special projects, customer visits.
Qualifications
Bachelor's degree in Marketing, Design, Media Production, Communications, Journalism or similar and/or equivalent combination of technical education and experience.Five or more years’ related experience. Experience should include:
Target audience segmentation, messaging and brand communications guidelinesEmail Marketing, Social Advertising, CMS (WordPress preferred), SEO and SEMCRM (SalesForce preferred), analytics and reporting
Presentation and computer skills / PC / Microsoft OfficeDeadline-driven and experience with project planning and project managementDetail-oriented and strong organization skills, including time managementWilling to live within a commutable distance of Shelbyville, KY and work onsite or hybrid schedule after training is completed.Able to travel domestically - up to 10% of the time. Must possess valid driver’s license (insurable with good driving record). Possible international travel once per year.US Person as defined by ITAR / EARPreferred
Experience in manufacturing or industrial environmentContent creation such as graphic design, media production, photography, photo editing, video production, video editing, and Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premier)See job description for more details on work environment, physical demands and job requirements.
Who We Are
voestalpine Roll Forming Corporation, or RFC as we call it, supplies custom roll formed metal components into several industries including Aerospace, Construction, Material Handling, Off-Highway, Office Furniture, Solar and Transportation. In 2000, Roll Forming Corporation was acquired by globally leading technology group voestalpine AG and became part of the Metal Forming, Tubes and Sections division. Today, voestalpine Roll Forming Corporation has seven production facilities across three states with five facilities and headquarters located in Shelby County, Kentucky and one facility each in Pennsylvania and Indiana.
What We Offer You
Several great benefit plans, including multiple health insurance options, vision, dental, life, short-term and long-term disability coverage, health-saving accounts, or flexible spending accountPaid time off the first year including vacation, personal and sick time401K or 401K Roth up to 6% MatchQuarterly Profit-Sharing BonusApprenticeship programs & tuition reimbursement opportunitiesLeadership training opportunitiesTogetherWeCare, a philanthropic volunteer program that allows employees to support their community while on company timeCountdown to Zero, a global environmental impact initiative that strives to make our work environments more efficient and environmentally friendly
Learn more at www.rfcorp.com/careers/life-at-rfc
voestalpine Roll Forming Corporation is an At Will employer. Employment will be at-will, which means that either the employee or the employer may terminate the employment relationship at any time, with or without prior notice, and with or without cause.
Roll Forming Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, and any other federal, state, or locally protected classifications.
Please contact us at RFC.HR@voestalpine.com if you require any alternate application form or accommodation during our hiring process due to disability.