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Zibby Media is seeking a New York-based, book-loving digital native to join our collaborative team as a full-time Content Creator and Social Media specialist. In this role, the Content Creator will ideate, produce, and execute content across our social channels, helping us connect with new audiences and engage our existing community through innovative, compelling, and fun social media initiatives.

The ideal candidate is highly creative, collaborative, comfortable working in fast-paced environments, and motivated to maximize reader and community engagement. The Content Creator must excel at capturing video and creating reels while working closely with other team members to execute engaging ideas. This role requires collaboration with team members as well as external partners, and the flexibility to pivot quickly when needed—all while maintaining a clear and authentic social voice. We are looking for someone who’s excited to have the opportunity to help shape the marketing efforts of upcoming releases while getting a behind-the-scenes look at the publishing world.

Responsibilities

● Create fresh, exciting, and purposeful content for Zibby Media social platforms

● Develop and execute content strategy alongside team members

● Capture real-time content at events, including retreats, book tours, and in-person activations and transform into compelling video content

● Increase engagement and grow audiences across Instagram, Facebook, and TikTok

● Develop collaborative campaigns with external partners, including brands, community-based organizations, and literary influencers

● Analyze social data using monitoring tools; provide social listening feedback and reporting on campaign performance

● Stay current on social media trends and emerging platforms to identify brand awareness opportunities

Skills

● Strong visual and graphic design abilities with proficiency in design tools, especially Canva

● Strong video editing proficiency using industry-standard software for creating compelling social media content

● Highly organized with ability to manage multiple projects, digital content libraries, and calendars simultaneously

● Experience implementing digital advertising campaigns targeted to demographic-specific audiences

● Proficiency in evaluating metrics and developing detailed post-campaign analysis

● Excellent problem-solving and time-management skills

● Strong multitasking capabilities in fast-paced environments

● Clear, confident verbal and written communication abilities

● Ability to deliver requested assets quickly and adapt when needed

Qualifications

● Bachelor’s degree required

● Strong graphic design and copywriting abilities for creating engaging social media content

● Demonstrated video editing skills for short-form video content

● Experience building brand presence and driving audience growth

● Portfolio showcasing successful social media campaigns

This position requires three days in the NYC office each week, with occasional travel for events.

Zibby Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

To Apply: All qualified applicants should send a LinkedIn profile, resume, links to social accounts you have managed, examples of video content you've created, and a cover letter explaining why you’re right for this role and share specific ideas you would bring to Zibby Media's social presence. Send all materials in PDF format to jobs@zibbymedia.com.