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Field Marketing Manager

At botanica we reimagine the possibilities of cannabis and empower people to achieve wellness, health, and happiness on their terms. We strive to make the most of life. botanica is a market-leading branded edibles business with ten years of experience in the most competitive cannabis markets in the world. We have an outstanding collection of brands including Mr. Moxey’s and Journeyman sold in select states throughout the country. 

Job Description

Located in the greater Chicago area, the Field Marketing Manager will act as a liaison between sales and marketing, reporting to the Sales Director. The Field Marketing Manager will establish the brand’s footprint in market and drive velocity through consistent promotional activities. The ideal candidate will have a background in field marketing as well as an appreciation for sales, and will demonstrate excellent communication skills. 

This team member will spend extensive time in the field, building relationships with retail managers and budtenders, and translating brand strategies into localized execution with an eye towards sales goals. An understanding of the cannabis market is beneficial to ensure an informed approach towards marketing initiatives and implementation. While fundamentally a marketing role, the Field Marketing Manager will also have an eye for sales opportunities. Product stock outs, new dispensaries, enhanced merchandising and promotional opportunities, etc. are all to be communicated to sales. In addition to being the local leader for all marketing execution, the Field Marketing Manager will also manage the Illinois’ Brand Ambassadors and their execution of brand activities, including vendor days, staff trainings, and more. This role will act as a marketing leader, coordinating closely with sales.

Responsibilities

• Work collaboratively with the Sales Director and the Director of Brand and Marketing to build an Illinois-specific go to market plan and calendar detailing marketing activity, goals and target accounts and then lead execution of that marketing plan. 
• Manage local market Brand Ambassadors in their in-store execution of assigned marketing activities in the field
• Build and communicate market intelligence via weekly retail store visits and by establishing relationships with retail buyers, managers, and budtenders.
• Lead brand education by training dispensary staff on how to sell and differentiate our products
• Accountability for the botanica Perfect Store Audit (PSA) and Marketing dashboards, by working closely with Brand Ambassadors to execute PSAs and deliver on marketing KPIs.
• Manage and activate vendor days and special events as needed to take advantage of market opportunities.  
• Merchandise dispensaries to maintain brand standards, including maintaining consistent visibility, placement on the shelf, pricing visibility, etc.
• Pursue opportunities at new doors, providing compliant uninfused samples to retailers and communicating with sales as to the status of the door.
• Provide market analysis to the global team to better understand future product opportunities.
• Communicate with the Director of Brand and Marketing consistently to maintain visibility and feedback on brand priorities and opportunities. 
• Complete monthly reports outlining the successes and challenges in market to then further inform our behaviors and growth

Requirements

• Must be over the age of 21 years old
• Must be able to lift 40 lbs.
• Must be a fully licensed driver with reliable means of transportation
• Candidates should have 3-5 years of experience in field marketing or related field with an eye towards account management
• Able to work independently
• Excellent Communication Skills
• Proficient in the Google Work Suite
• Ability to operate within the compliant and legal market
• Experience within cannabis a plus
• College Degree