digital marketeer. media, amsterdam
BrandPit - Nederland, Texas, United States, 77627![BrandPit](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BrandPit
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Overview
You will work within the agile marketing team responsible for all marketing activities to achieve commercial reader market objectives for both the private and business markets. From this team, we are constantly working on better approaching, serving, and retaining our (potential) subscribers.The marketing team consists of eight super nice colleagues who go the extra mile every day to serve our (potential) subscribers. Each person in this team has their own focus: from performance, conversion optimization, brand & campaign management to design and data. We work in short cycles (sprints) to achieve our short and long-term goals. Having fun at work, bringing out the best in yourself, and contributing with your colleagues to achieving the set goals, that's what working in this marketing team is all about.What will you do?
You will determine the acquisition strategy, set up online and offline campaigns, and translate ATL and BTL campaigns into performance-driven campaigns. By using paid, owned, and earned channels effectively, you will achieve your goals within time and budget. You will focus on the customer and think in terms of sales and leads.Your responsibilities as the Digital Marketer
Determining and executing the acquisition strategy (online and offline). You focus on the customer and think in terms of sales and leadsSetting up, testing, analyzing, and optimizing brand, content, and sales campaigns, as well as lead nurturing and win-back flowsAnalyzing user data and translating insights into more effective campaigns and flowsDetermining, setting up, using, testing, and further developing performance channels with external (media) agenciesKnowledge and experience in strategy and operations with marketing automation, data hubs, Google stacks, experience with IT development is also a plusStaying up to date with the latest performance marketing developments and sharing insights with the (marketing) organizationExperience working in an agile environment is a plus. Part of an agile scrum team
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