Robert Half is hiring: Content Manager in Arlington
Robert Half - Arlington, TX, US, 76011
Work at Robert Half
Overview
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Overview
Job Description
Role Overview
- Seeking a candidate with a strong understanding of both SEO and content creation across a wide range of formats.
- Must have broad SEO knowledge, beyond seeing it as just a specific tool or software.
- Ideal candidates should demonstrate experience in creating diverse content and avoid a narrow focus, such as only branding or social media.
Responsibilities
- Lead content efforts for a full website redesign, creating and overseeing all new website content.
- Write and optimize a variety of content types, including: Landing pages, Blogs, Product pages
- Monitor and report on traffic performance of pages and content.
- Use tools like HubSpot or Salesforce to track conversions and measure CRO (Conversion Rate Optimization) and SEO performance.
- Manage a freelance network for blog content, including task assignment, editing, and oversight.
Requirements
- Proven ability to create and manage diverse types of content (e.g., blogs, product pages, websites).
- A portfolio of work is required to showcase examples and discuss specific content they've developed.
- Experience managing freelancers or handling freelance editing/review is a plus.
- Candidate should be hands-on and demonstrate the ability to maintain high-quality deliverables with minimal oversight.
- Specific attention will be given to candidates with real-world examples vs. just group or class projects.