SAP SE
AI Portfolio Marketing Lead
SAP SE - Bellevue, Washington, us, 98009
Work at SAP SE
Overview
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Overview
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Apply (by clicking the relevant button) after checking through all the related job information below. The Team Artificial Intelligence (AI) is one of the most transformative technologies of our time, and SAP Business AI is leading the way in embedding AI across enterprise applications to drive business innovation. As AI continues to reshape industries, SAP’s ability to clearly communicate its AI strategy, innovations, and customer impact is critical to our success. An important part of SAP’s Business AI mission is to accelerate AI adoption across SAP’s enterprise applications and redefine business productivity. As the Business AI Portfolio Marketing Lead, you will play a key role in shaping the narrative that defines SAP’s leadership in AI-powered business transformation. The Role: As the Portfolio Marketing Lead for Business AI, you will own the messaging architecture and naming nomenclature for SAP’s AI innovations, ensuring clarity and consistency across major marketing moments. You will partner closely with other focused Product Marketing colleagues, Communications, PR, AR, Social, Web, and Events teams to shape and execute key narratives and content that defines SAP’s AI thought leadership. Key responsibilities include: Develop and refine SAP Business AI’s core messaging, positioning, reasons to believe and ensure alignment across all business units, product teams, and customer-facing content. Create compelling narratives and messaging for product launches, disclosures, industry moments, and SAP’s flagship events that represent the Business AI portfolio in a differentiated way vs competitors. Lead the strategic development of AI content that can be utilized across PR, AR, demand generation, and sales enablement initiatives. Collaborate with cross-functional teams to ensure AI messaging is integrated across marketing, corporate storytelling, and customer communications at the portfolio level. Partner with the Product Marketing team members to translate technical AI advancements into business-impact-driven narratives for enterprise audiences. Support SAP’s AI marketing activations at key global events, ensuring a strong and consistent AI story across sessions, keynotes, and customer engagements. Develop executive-ready content that can scale and be used across multiple activations and field. Ensure alignment between product marketing, analyst relations, and PR to maintain a consistent and compelling AI thought leadership voice. Monitor AI market trends and competitive positioning, continuously refining SAP’s AI positioning and execution delivery based on industry shifts and customer insights. Experience & Skills: Strong storytelling abilities, with experience crafting clear, compelling narratives and content for complex AI and enterprise technology solutions. Experience in corporate messaging, product marketing, and strategic communications, with a focus on AI, cloud, or enterprise software. Expertise in positioning and messaging strategy, ensuring consistency across launches, events, PR, and AR initiatives. Exceptional written and verbal communication skills, with a track record of delivering executive-ready content. Understanding of AI market trends, customer needs, and enterprise software industry shifts to shape thought leadership content. Ability to work in fast-paced, high-stakes environments, managing multiple projects with tight deadlines. Requirements: 10+ years of experience in product marketing, corporate communications, or executive messaging in enterprise technology. Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s/MBA preferred). Experience leading AI-focused messaging strategies for an enterprise SaaS or cloud-based company. Location:
United States or Germany We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Compensation Range Transparency:
The targeted combined range for this position is 166500 - 282800 (USD). The actual amount to be offered to the successful candidate will be within that range, dependent upon education, skills, experience, scope of the role, location, etc. Requisition ID: 424543 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time Location: Bellevue, WA, US, 98004
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Apply (by clicking the relevant button) after checking through all the related job information below. The Team Artificial Intelligence (AI) is one of the most transformative technologies of our time, and SAP Business AI is leading the way in embedding AI across enterprise applications to drive business innovation. As AI continues to reshape industries, SAP’s ability to clearly communicate its AI strategy, innovations, and customer impact is critical to our success. An important part of SAP’s Business AI mission is to accelerate AI adoption across SAP’s enterprise applications and redefine business productivity. As the Business AI Portfolio Marketing Lead, you will play a key role in shaping the narrative that defines SAP’s leadership in AI-powered business transformation. The Role: As the Portfolio Marketing Lead for Business AI, you will own the messaging architecture and naming nomenclature for SAP’s AI innovations, ensuring clarity and consistency across major marketing moments. You will partner closely with other focused Product Marketing colleagues, Communications, PR, AR, Social, Web, and Events teams to shape and execute key narratives and content that defines SAP’s AI thought leadership. Key responsibilities include: Develop and refine SAP Business AI’s core messaging, positioning, reasons to believe and ensure alignment across all business units, product teams, and customer-facing content. Create compelling narratives and messaging for product launches, disclosures, industry moments, and SAP’s flagship events that represent the Business AI portfolio in a differentiated way vs competitors. Lead the strategic development of AI content that can be utilized across PR, AR, demand generation, and sales enablement initiatives. Collaborate with cross-functional teams to ensure AI messaging is integrated across marketing, corporate storytelling, and customer communications at the portfolio level. Partner with the Product Marketing team members to translate technical AI advancements into business-impact-driven narratives for enterprise audiences. Support SAP’s AI marketing activations at key global events, ensuring a strong and consistent AI story across sessions, keynotes, and customer engagements. Develop executive-ready content that can scale and be used across multiple activations and field. Ensure alignment between product marketing, analyst relations, and PR to maintain a consistent and compelling AI thought leadership voice. Monitor AI market trends and competitive positioning, continuously refining SAP’s AI positioning and execution delivery based on industry shifts and customer insights. Experience & Skills: Strong storytelling abilities, with experience crafting clear, compelling narratives and content for complex AI and enterprise technology solutions. Experience in corporate messaging, product marketing, and strategic communications, with a focus on AI, cloud, or enterprise software. Expertise in positioning and messaging strategy, ensuring consistency across launches, events, PR, and AR initiatives. Exceptional written and verbal communication skills, with a track record of delivering executive-ready content. Understanding of AI market trends, customer needs, and enterprise software industry shifts to shape thought leadership content. Ability to work in fast-paced, high-stakes environments, managing multiple projects with tight deadlines. Requirements: 10+ years of experience in product marketing, corporate communications, or executive messaging in enterprise technology. Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s/MBA preferred). Experience leading AI-focused messaging strategies for an enterprise SaaS or cloud-based company. Location:
United States or Germany We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Compensation Range Transparency:
The targeted combined range for this position is 166500 - 282800 (USD). The actual amount to be offered to the successful candidate will be within that range, dependent upon education, skills, experience, scope of the role, location, etc. Requisition ID: 424543 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time Location: Bellevue, WA, US, 98004
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