Marketing Manager at Woodlawn
Cincinnatigoodwill - Charleston, West Virginia, United States,![Cincinnatigoodwill](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Overview:
Ohio Valley Goodwill is searching for a dynamic Marketing Manager to join our team. This role will collaborate closely with the Head of Missions to advance our organization's programs, outreach initiatives, and internal communications. We're seeking a candidate with a strong blend of marketing expertise, creativity, and a passion for social impact. The Marketing Manager will play a pivotal role in driving awareness, engagement, and support for the various missions and programs of Ohio Valley Goodwill.
Key Responsibilities:Develop and execute comprehensive marketing strategies that align with the missions and objectives of Ohio Valley Goodwill.Collaborate with the Head of Missions to understand program goals and effectively communicate them to external agencies, partners, and stakeholders.Create and manage marketing campaigns to promote Goodwill's programs, events, and initiatives to external audiences and partner organizations.Drive digital marketing efforts, including social media campaigns, email marketing, and website content management, to enhance outreach and engagement.Work closely with internal teams to develop marketing materials, including brochures, presentations, and newsletters, that effectively communicate Goodwill's impact and services.Cultivate relationships with community agencies, businesses, and media outlets to enhance visibility and support for Goodwill's initiatives.Monitor and analyze marketing performance metrics to assess effectiveness and optimize strategies for maximum impact.Lead internal communications efforts to ensure employees are informed and engaged with Goodwill's missions and achievements.Qualifications:
Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.Proven experience (5+ years) in marketing, preferably in a nonprofit or social impact organization.Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.Excellent written and verbal communication skills, including copywriting and content creation.Proficiency in digital marketing platforms and tools, such as social media management, email marketing, and web analytics.Demonstrated success in developing and implementing marketing strategies that drive engagement and support for organizational goals.Creative thinker with a strategic mindset and a passion for making a positive impact in the community.Additional Information:
This position reports to the VP of Marketing and works collaboratively with cross-functional teams within Ohio Valley Goodwill.The role may involve occasional travel within the Ohio Valley region for meetings, events, and community engagements.Ohio Valley Goodwill offers competitive compensation and benefits packages, along with opportunities for professional development and growth.Please complete application and attach resume with detailed work experience.Incomplete applications will not be considered for the position.
EEO Employer/Vet/Disabled
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