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The Social Media Coordinator is responsible for supporting PlanMember’s strategy to build and maintain an effective presence across social media platforms. Working collaboratively with the Content Marketer, Marketing Team, and other stakeholders, the social media coordinator will utilize PlanMember’s social media automation platform (Hearsay) to create and publish high-quality content.

This is a part-time position of 20 hours per week.

Salary Range:
Starting salary is between $30.00 and $35.00 per hour, however, it is ultimately determined by the scope of the position, the candidate’s relevant experience, credentials/certifications, and internal equity.

Location Information: On-Site at our Carpinteria, CA Headquarters

Essential Job Function

This is NOT an Essential Job Function “Essential Staff” position.

Responsibilities

Major Duties and Responsibilities:

• Content Development
  • Collaborates with Content Marketer to understand PlanMember’s content strategy and target audiences, including the ongoing refinement of said strategy.
  • Develops and posts content across social media platforms that is aligned with the company’s brand voice and marketing/business objectives, and is tailored to specific audiences.
  • Works with Creative Services to produce multimedia content (graphics, videos, etc.) that is consistent with established brand standards.
  • Maintains a social media content calendar that reinforces annual strategy and KPI goals.
  • When necessary, attends events and produces live or post-event social media content.
  • Optimizes social media profiles for corporate accounts (all platforms).
• Executes strategies to grow PlanMember’s key audiences on social media.
• Implements best practices & experimental tactics to improve brand awareness and engagement.
• Engages regularly with social media posts PlanMember is tagged/mentioned in.
• Replies to relevant likes, comments, etc. from our audience.
• Project Management
  • Secures content approvals from all stakeholders.
  • Submits all social media content for Compliance department review and approval; revises content as needed.
• Reporting & Research
  • Cultivates a deep understanding of PlanMember’s target audiences, the competitive landscape, and social media marketing trends.
  • Leverages social media automation platform (Hearsay) and audience behavior insights (Hearsay, Hootsuite, Brandwatch) to develop relevant and engaging content, optimal post schedule, etc.

Qualifications

• Information Seeking
  • Deep understanding of social media channel best practices & requirements.
  • Deep understanding of content format best practices & requirements.
• Creativity and Innovation
  • Creative storyteller with the ability to brainstorm and contribute fresh ideas; can turn complex business needs into highly engaging social content across all platforms & formats.
• Analytical Thinking
• Strong interpersonal and communication skills.
• Learning Agility
• Quality Focus
• Time management

Education

• Bachelor’s degree in business, marketing, advertising, PR preferred OR work experience in related field with equivalent work experience.
• 1-3 years of experience managing social media for a brand, preferably within the financial services industry.
• Experience with Hearsay or similar social media automation platform a plus.
• Experience with social media management tools and analytics platforms.
• Hearsay Social, Hootsuite, Canva, Brandwatch preferred.
• Experience creating and editing video for social media plus, not required.
• Familiarity with paid social media advertising a plus, not required.
• Basic understanding of social media analytics and reporting.