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Marketing Analyst

BUSINESS: Critical Flow Solutions- Energy Transition Infrastructure

LOCATION: Channelview, TX

DIRECT REPORTING: Senior Director, Segment Manager

About Critical Flow Solutions

Critical Flow Solutions’ unmatched expertise in design and engineering of severe-service equipment for delayed coking and fluid catalytic cracking have earned our brands a place as a recognized industry leaders for mission-critical valves and flow control equipment around the globe for nearly seven decades. Since the revolutionary introduction of our specialized isolation technology in 2001, the reliability of Critical Flow Solutions’ sealing technology has allowed refiners across the industry to automate dangerous processes, keeping personnel safely out of harm’s way. By leveraging the experiences of partnerships with customers operating our equipment all over the world, we have continued to innovate and improve the performance of our technologies. Our drive for continuous innovation and world class customer service allows us to provide solutions that result in less downtime, simplified maintenance at turnaround, and decreased cost of operation for our customers. Today, Critical Flow Solutions serves global markets with a reputation steeped in excellence. We are leading through constant innovation while maintaining core values of integrity, quality, and customer focus.

Our people are what sets Critical Flow Solutions apart. Our imaginative and talented team tailors solutions to each of our customers’ needs, building lasting partnerships based on teamwork and trust. With Critical Flow Solutions, customers gain more than just a great product with great customer service – they gain a lasting partner and collaborator.

POSITION DETAILS

Position Summary

Highly motivated and detail-oriented Marketing Analyst to support expansion in Energy Transition Infrastructure end markets, focusing on renewable energy plants, energy storage and transport, carbon emissions capture and avoidance, hydrogen and natural gas production and plastics recycling. The ideal candidate will gather secondary market research as well as conduct in-depth primary market research to identify emerging business opportunities, industry trends, and areas where Critical Flow Solutions products, services, and expertise can add significant value. This position is key to understanding the dynamic energy transition landscape, uncovering growth opportunities, defining optimal sales channels, and developing actionable strategies to enhance the company’s market position.

In this role, you will collaborate with cross-functional teams (sales, product development, engineering, manufacturing, and marketing) to ensure optimal market positioning and drive strategic initiatives. You will help identify potential strategic partnerships, new geographic markets, and innovative solutions, ensuring the company stays at the forefront of the energy transition infrastructure sector.

Principal Activities

You will:

• Conduct in-depth market research, gathering and analyzing data on consumer preferences, market trends, and competitor strategies.
• Prepare and present comprehensive reports that highlight key findings, market opportunities, and areas for improvement.
• Analyze industry-specific data to identify emerging market trends, new business opportunities, and potential risks in the energy transition space.
• Collaborate with cross-functional global teams to support data-driven business decisions.
• Monitor and report on competitor activities, including pricing strategies, promotions, technology assessments, and product launches to inform business strategies.
• Develop and maintain market models to forecast market conditions, demand trends, and financial projections.
• Assist in the creation of marketing strategies by providing actionable insights and recommendations based on research findings.
• Manage and interpret large datasets to uncover key insights that drive business growth and long-term strategic planning.
• Present research findings and strategic recommendations to key stakeholders, including executives.
• Stay up to date with industry news, market trends, and competitor developments to provide timely and relevant recommendations.
• Build and maintain a competitor intelligence database that includes market positioning, key product features, and competitive differentiation insights. Provide actionable insights to inform sales and marketing strategies.
• Interact directly with stakeholders and decision-makers in the industry to define and evaluate priorities and unsolved problems.
• Develop customer segmentation models to better target marketing efforts and identify key customer profiles.
• Conduct price elasticity studies and competitive pricing analysis to support the development of optimal pricing strategies.
• Identify and assess potential strategic partnerships and alliances to support business growth initiatives.

CANDIDATE REQUIREMENTS

Knowledge Skills & Abilities

You Have:

• A strong understanding of market research methodologies and the ability to analyze complex data sets to extract meaningful insights.
• Proficiency in using data analysis tools (e.g., Excel, Tableau, Power BI, or similar tools).
• Familiarity with CRM software such as Salesforce, HubSpot, or Dynamics 365 to manage and analyze customer data.
• Exceptional analytical and problem-solving skills with the ability to evaluate trends, identify opportunities, and provide actionable insights.
• Ability to translate technical product details and research insights into compelling content for marketing collateral.
• Strong financial modeling skills to analyze market trends and assess business feasibility.
• A solid understanding of the energy transition landscape, including renewable energy, energy storage, carbon capture, hydrogen production and plastics recycling.
• Experience working with cross-functional teams, collaborating with sales, product development, and marketing to achieve business goals.
• Excellent communication and presentation skills, with the ability to explain complex data insights to both technical and non-technical stakeholders.
• Strong attention to detail and the ability to manage multiple projects in a fast-paced environment.
• High organizational skills and the ability to work independently with minimal supervision.

Education & Experience

• A minimum of a bachelor’s degree in business, marketing, economics, or a related field, or equivalent work experience.
• 3+ years of experience in market analysis, preferably within the energy transition or industrial sectors.
• Proven experience managing data, conducting market research, and providing strategic insights to guide business decisions.
• Familiarity with the energy transition space (renewable energy, energy storage, hydrogen production, plastics recycling etc.) is preferred.

Critical Flow Solutions is an EEO Employer of Females, Minorities, Veterans, Individuals with Disabilities