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On site role – based in Covington, GA (Atlanta metro area)

The PureTalk Brand Manager is a creative and analytical business leader with a proven track record in marketing strategy, campaign execution, storytelling, measurement and optimization against consumer-driven brands (B2C). He/she will be responsible for continuously advancing our Pure Talk brand vision through creative/branding as well as top of the funnel marketing tactics. This person will create the strategy and oversee the implementation of national marketing initiatives, setting objectives and KPIs for new launches. Additionally, this person will direct the overall tone & voice of brand presence across all media including, digital, social, broadcast, packaging, retail and website. The PureTalk Brand Manager will report to the Vice President of Marketing within a marketing team of 10+ people.

Company:

Telrite Holdings is a privately held telecom headquartered in Covington, Ga approximately 30 miles east of downtown Atlanta with a secondary office located in Marietta, GA housing our IT and technical operations. Our brands include Pure Talk, H2O Wireless, and Life Wireless and provide wireless services to a broad national customer spectrum utilizing the nation’s largest GSM networks. We offer a competitive compensation and benefits package, great work-life balance and a unique work environment in our Covington, Georgia headquarters.

Responsibility highlights

• Lead the overarching marketing strategy, content & brand activation plans to support PureTalk and present to leadership. Other brands may be assigned on an as required basis.
• Report business results against budget, while reconciling changes to achieve overall business objectives.
• Craft & direct internal teams on the brand strategy as well as keeping it consistent across all touchpoints, including brief creation and briefing process.
• Work with cross-functional teams to manage projects as well as communicate and manage external partners including agency partners.
• Prioritize creative projects and ensure projects are completed on time with the help of the PM / Creative Project Manager.
• Analyze reporting and use Usertesting.com platform to set up tests and gather user testing (qualitative) results to get consumer feedback on various brand initiatives and summarize results.
• Manage/delegate to marketing assistant.

Skills/Qualifications

• 5+ years of experience in brand management or similar marketing role with proven track record in campaign creation/execution, creative/branding, and experience in leading rigorous marketing strategy, development, execution, and measurement mandatory.
• A self-starter and entrepreneurial leader with strong work ethic. Performs well in a fast-paced environment and brings a combination of high energy and sense of urgency.
• Possesses an ambition for creativity, innovation, and making our brands best in class.
• Strong communication skills and the ability to speak and write concisely and effectively, adapting messages to a range of audiences.
• A creative problem solver with the ability to think outside-the-box to create solutions and drive the strategic direction of the business.
• A rigorous marketer, with experience in organizing teams against delivering both brand and commercial objectives.
• Ideate, create, and execute culturally-relevant and targeted campaigns.
• Directly manage and cultivate creative talent to bring out the best assets & content that are aligned with our brands’ strategy.
• Excellent attention to detail and quality.
• Strong organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects.
• Demonstrated ability to execute projects on time and work collaboratively in a team environment.
• Intuitive grasp of customer and a drive to impact and satisfy customers.
• Ability to be in office 5 days/week in the Covington, GA HQ.

Please apply now. Thank you for your interest!