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Under the direction of the Director of Marketing, the incumbent oversees the advertising

functions for Golden Nugget Danville casino. The incumbent is responsible for developing and

executing the company’s advertising campaigns to promote awareness and increase guest

volume and spend at the casino.

Duties and responsibilities

• Exhibit conduct in accordance with all Illinois Gaming Board (IGB) Rules and Regulations,

Federal and State laws and regulations, and Company and departmental policies and

procedures.

• Perform the duties and responsibilities associated with the IGB Statewide Voluntary Self-

Exclusion Program as described in Section A of this ICS.

• Consistently deliver positive, courteous, and professional guest service in all interactions

with guests, visitors, vendors, and fellow employees.

• Initiate, oversee, and receive appropriate approvals for the casino resort’s advertising to

promote awareness of the property and increase trial.

• Develop, monitor, and implement marketing and advertising efforts.

• Determine effectiveness of advertising efforts and recommend and implement

adjustments as needed.

• Develop media initiatives and manage relations with media and/or media buyers to

ensure efficient and effective spend of advertising budget.

• Assess, manage, and evaluate outside advertising agencies and develop and

implement strategies for their use.

• Manage the creation and display of all advertising, collateral materials, and in-house

audio/video, as well as oversee on-property photo and video shoots.

• Oversee the printing, production, and distribution of advertising and promotional

materials. Ensure adherence to graphic standards. Ensure that layouts and mechanicals

are proofread for accuracy.

• Manage the development of all print and broadcast media plans. Review and approve

television and radio advertisement before release.

• Negotiate contracts with outdoor billboard companies.

• Maintain awareness of changes in the local and regional markets that may impact the

effectiveness of advertising planned, recommend, and implement adjustments to

strategy as needed.

• Communicate with all department leaders to ensure timely development of creative

materials for all campaigns and property promotions.

• Maintains a positive working relationship with all operating departments.

• Analyze customer insights, consumer trends, market analysis, and marketing best

practices to build successful strategies.

• Partner with email, performance marketing and web teams to design, test, and evolve

lead nurturing tactics.

• Works closely with and assisting the other divisions of the Marketing department

(Promotions, Events, Player Development, and Direct Mail) with various projects and

initiatives. Assists with handling all guest complaint forms, letters, situations, and phone calls.

• Assist soliciting customer service and facility improvements from employees and guests

and forwarding accordingly.

• Assist with monitoring all promotional signage and ensuring changeover when

appropriate.

• Participating in Marketing meetings.

• Safeguard the confidential information of all employee, department, and company

records.

• Promote positive public/employee relations at all times.

• Perform any duties on or off-site involving guest services and quality control including, but

not limited to, special events, guest giveaways, crowd control, property cleanliness, and

other hospitality functions as needed.

• Demonstrate a commitment to ensuring responsible gaming and responsible alcohol

service by discreetly notifying appropriate management of concerns and observations.

• Ensure prompt and discreet notification to management and/or the Ethics Hotline of any

observation of illegal acts or internal ethics violations.

• Performs other duties as assigned.

Qualifications

High School Diploma or equivalent required; Bachelor’s Degree in Advertising, Marketing

or related field preferred.

• Five or more years of marketing experience within the Casino industry preferred.

• Ability to obtain a gaming license.

• Special training in computer databases, demographics, and production.

• Knowledgeable of advertising, direct marketing, database marketing, social media,

traditional and digital media, email marketing, text marketing, entertainment, and

special events.

• Understand P&L statement and how his/her actions impact and improve.

• Excellent written and verbal communication skills.

• Proven experience developing marketing plans and campaigns.

• Strong project management, multitasking, and decision-making skills.

• Metrics-driven marketing mind with eye for creativity.

• Proficiency with online marketing and social media strategy.

• Proven experience designing interactive applications and networking platforms.

• Willingness and ability to travel.

• Established press and media contacts.

• Proficient in PC based computer systems, including Microsoft Office products, Word,

Working Conditions

The working conditions are those typically found in an indoor, climate-controlled office

• Will be exposed to casino-related factors, including but not limited to excessive noise,

large crowds, and stress related to servicing guests in high pressure and fast-paced

Physical Requirements

While performing the duties of this job, the employee is regularly required to sit; use hands

to handle or feel; reach with hands and arms; and talk or hear. The employee frequently

is required to stand and walk. Must be able to lift, push and pull up to 20 lbs.

• Must have the manual dexterity to operate a computer and other office equipment.

• Must be able to maneuver around the property, often for long hours.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Gambling Facilities and Casinos

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