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2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Autobody News is the leading media and marketing platform serving automotive collision-repair professionals across the United States. We pair trusted must-consume content with data-driven marketing solutions that help brands reach shop owners and managers who make buying decisions every day. We’re modernizing a 40-year-old brand: building new digital products, smarter ad solutions, and, now, a Commercial Content Studio. This studio will deliver high-impact content packages for paying clients while raising the bar on industry thought leadership. Why This Role Matters You will build and run the Commercial Content Studio from the ground up. Your work will shape the way collision-repair suppliers educate the market, generate demand, and grow revenue, while helping Autobody News expand beyond traditional advertising. If you thrive at the intersection of content strategy, client success, and measurable business results, we want to meet you. What You’ll Own Map client objectives to content plans that move the needle on awareness, lead generation, and sales enablement. Set up playbooks for written assets (articles, whitepapers, eBooks), webinars, video, and digital tools. Bake SEO, social distribution, PPC, and retargeting into every launch plan. 2. Studio Build-Out & Operations Design workflows that take projects from brief to deliverable with zero friction. Curate and manage a bench of writers, designers, editors, and video creators—internal and freelance. Integrate AI solutions that speed drafting, polish copy, and repurpose core assets into multiple formats. 3. Client Solutions & Performance Package pillar content with companion formats (video snippets, social graphics, native ads) to maximize reach. Launch a real-time dashboard that tracks engagement, conversions, and ROI for every client campaign. Partner with Sales and Client Success to renew and expand contracts through performance insight. Mentor the content team; foster a culture of high standards and relentless learning. During the studio’s ramp-up, contribute strategic editorial pieces that align with high-value buyer journeys—deepening your industry fluency while driving audience growth. Collaborate with executives on future content products that keep Autobody News ahead of market needs. What Success Looks Like New Revenue: Hit or beat annual targets for commercial content sales. Client Results: 90 %+ of campaigns meet or exceed agreed KPIs. Renewals: Majority of first-year studio clients expand scope in year two. Efficiency: Average project cycle time shrinks each quarter through better process and AI support. Team Growth: Build a trusted roster of creators who deliver on brief, on brand, and on time. What You Bring 7+ years leading B2B content programs that delivered measurable business impact. Track record of turning client goals into editorial calendars, multimedia assets, and distribution plans. Strong command of SEO, paid media, and data analytics. Proven experience hiring and coaching creative talent. Comfort with AI writing, editing, and repurposing tools - and the judgment to keep content authoritative. Bonus: familiarity with automotive or industrial markets. Life at Autobody News Ownership: You’ll shape a brand-new profit center with executive support. Flexibility: Hybrid work, generous PTO, and a culture that values deep work over needless meetings. Growth: Clear path to expand the studio and, over time, influence company-wide content strategy. Impact: Your work educates thousands of collision-repair pros and drives tangible results for top suppliers. Seniority level Seniority level Director Employment type Employment type Full-time Industries Book and Periodical Publishing Referrals increase your chances of interviewing at Autobody News by 2x Get notified about new Content Director jobs in Carlsbad, CA . Director, Creative Operations & Production Carlsbad, CA $130,000.00-$150,000.00 2 days ago Sales and Marketing Director (Community Ambassador) Encinitas, CA $90,000.00-$95,000.00 2 weeks ago Sales and Marketing Director (Community Ambassador) Marketing and Sales Director - Senior Living/Assisted Living Senior Medical Writer – Regulatory and Medical Writing Carlsbad, CA $94,736.00-$131,819.00 2 weeks ago Marketing Development Associate Director, Great Lakes Contributing Faculty - Occupational Therapy Carlsbad, CA $175,000.00-$210,000.00 2 weeks ago Encinitas, CA $58,000.00-$62,000.00 3 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr