Media Campaign Strategist, Cox First Media Job at Cox in Farmersv...
Cox - Farmersville, OH, United States, 45325
Work at Cox
Overview
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Overview
Cox First Media, a Cox Enterprises company, is a full-service digital and print organization offering local, regional, and national marketing solutions to solve business challenges. We specialize in building custom, omni-channel based solutions using first/third party data, programmatic display, search, social, OTT, and dynamic creative for our advertisers. We believe in providing return on ad spend for our advertisers and have advanced attribution platforms to prove it. Join a company that values opportunity, innovation, and a collaborative environment. We're expanding our team with smart, digital-savvy individuals eager to learn and make an impact. Here, you'll gain experience in multi-platform digital advertising within one of the largest privately-owned organizations in the U.S., working alongside a talented, hardworking team.
Role Overview:
The Media Campaign Strategist is responsible for managing and optimizing digital and print advertising campaigns, ensuring alignment with team goals and maximizing digital revenue for Cox First Media. This role requires a highly organized self-starter who can prioritize tasks efficiently and translate sales data accurately across systems. Key responsibilities include overseeing campaign fulfillment, strategy, and optimization, maintaining workflow synergy, and delivering exceptional customer service to internal and external clients. The strategist must streamline processes, ensure accuracy, and adapt to a fast-paced environment, supporting team success through effective collaboration and detailed campaign management.
Note: Will require in-office attendance in Dayton once a month for team meetings, etc.
What You'll Do:
- Manage the entire lifecycle of digital and print campaigns across various platforms, including Social, SEO/SEM, Programmatic, and Email Marketing.
- Responsible for organization, process maintenance, entry, and optimization of digital and print components in campaigns using vendor platforms.
- Facilitate campaign reporting by accessing and managing data within designated marketing and analytics platforms.
- Collaborate with the Sales Team to define and communicate campaign fulfillment needs.
- Handle creative requests, provide guidance on digital and print best practices aligned with client goals and KPIs.
- Act as liaison between Media Consultants, vendors, and clients, addressing requests professionally and efficiently.
- Prepare and organize account documentation and correspondence, ensuring up-to-date records and effective communication.
- Provide analysis, campaign insights, and recommend strategies; facilitate training and serve as backup support within the team.
What's In It For You?
At Cox, we believe success involves being part of a company that offers opportunities and options. We provide:
- An exceptional salary package
- An inclusive, friendly environment where diverse perspectives are valued
- Tools and training to enhance your skills
- Work/life balance with flexibility
- Benefits such as an impressive base salary, 401(k) with company match, and quality healthcare & life insurance options
Additional benefits include flexible paid time off, access to a lifestyle coach, adoption assistance, pet insurance, employee discounts, tuition reimbursement, and more.
Who You Are:
Minimum Qualifications:
- High School Diploma/GED and 3 years of experience in a related field, or equivalent combination of education and experience.
Preferred Qualifications:
- Knowledge of digital tactics including strategy, trafficking, troubleshooting, and campaign measurement.
- Proficiency in Microsoft 365, Google Workspace, Google Ad Manager, Google Tag Manager, Google Analytics 4, and ability to learn internal systems.
- Self-starter with strong organizational and analytical skills, adaptable to change.
- Effective multi-tasker with attention to detail and customer service experience.
- Creative and critical thinker with problem-solving skills under deadlines.
- Strong teamwork, communication skills, and computer proficiency, with ability to manage cross-departmental relationships.
- Knowledge of Naviga and AffinityX is a plus.
Join the Cox family of businesses and make your mark today!
Compensation: $19.57 - $29.38 per hour, with potential additional incentives or commissions.
Benefits include paid time off, holidays, bereavement, voting, jury duty, volunteer, military, and parental leave, among others.
Applicants must be authorized to work in the U.S. without sponsorship.
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