![Dartmouth College is hiring: Social Media Manager. in Hanover](/api/image?src=https%3A%2F%2Fproduction-rails-default.s3.amazonaws.com%2Fuploads%2Falt_company%2Fthumbnail%2F221%2Fdartmouth_logo2.png&w=640&q=75&f=webp)
Dartmouth College is hiring: Social Media Manager. in Hanover
Dartmouth College - Hanover, NH, United States, 03755![Dartmouth College](/api/image?src=https%3A%2F%2Fproduction-rails-default.s3.amazonaws.com%2Fuploads%2Falt_company%2Flogo%2F221%2Fdartmouth_logo1.png&w=640&q=75&f=webp)
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Overview
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Overview
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Position Information
Posting date: 01/30/2025
Open Until Filled: Yes
Position Number: 1129208
Position Title: Social Media Manager
Department this Position Reports to: Medical & Healthcare Advancement & Geisel Health Sciences Education
Hiring Range: $62,400 - $78,000
Union Type: Not a Union Position
FLSA Status: Exempt
Employment Category: Regular Full Time
Scheduled Months per Year: 12
Scheduled Hours per Week: 40
This is a hybrid role, with the flexibility to work remotely. However, the individual will be required to travel to Hanover, NH campus quarterly at their own expense.
Location of Position: Hanover, NH
Remote Work Eligibility: Hybrid
Position Purpose: The Social Media Manager leads the development, execution, and evaluation of social media content and initiatives to enhance the stories and brand of the Geisel School of Medicine and foster meaningful engagement with diverse audiences. As part of integrated marketing teams, the Social Media Manager reports jointly to the Director of Digital Marketing and the Director for Enrollment Management.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of relevant experience managing and evolving a brand’s social media presence across a variety of platforms.
- Demonstrated experience with creating and posting social media content that drives engagement and action.
- Strong ability to analyze performance data and derive actionable recommendations and strategies for improvement.
- Familiarity with Canva and Adobe Creative Suite tools (e.g., Photoshop)
- Familiarity with social media management platforms and tools.
- Excellent written and verbal communication skills.
- Proven project management skills, with the ability to manage multiple priorities and meet deadlines.
- Experience working with diverse teams and fostering an inclusive work environment.
- Creativity, initiative, and the ability to work independently and as part of a team.
Preferred Qualifications:
- Significant experience with Sprout Social, LinkTree, Meta Ads Manager, LinkedIn Campaign Manager and other social media management tools and systems.
- Optimism, high energy, and a sense of humor are valuable assets.
- Evidence of a collaborative style in a project-based setting.
Key Responsibilities:
- Serve as the lead manager and primary content curator for Geisel’s social channels, actively posting and developing content.
- Coordinate efforts with stakeholders and content creators at Geisel, Dartmouth, and Dartmouth Health to ensure cohesive efforts and brand consistency.
- Collaborate with the digital marketing director to set and manage a comprehensive social media strategy that is inclusive of all audiences.
- Execute and/or advise on the development of engaging social media content (i.e., static images, video reels, short-form video, stories, etc.) to support key priorities, addressing both organic and paid strategies.
- Create and/or partner with creative and video production teams to produce visually compelling assets.
- Lead the social media ambassador program for Geisel’s MD and master’s programs, providing guidelines, training, and content collaboration.
- Create and maintain social media initiatives and content calendars that align with institutional priorities and goals.
- Develop and execute internally-managed paid social media campaigns. Manage payment accounts associated with all paid social campaigns.
- Build and sustain robust communities across the social platforms, ensuring a strong, engaging, and consistent presence.
- Actively manage follower engagement, including responding to comments and messages.
- Explore new and alternative ways to leverage social media activities, advising on best practices and making recommendations for improvement.
- Provide training and support to internal teams on social media best practices and platform updates.
Analytics & Reporting:
- Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, impressions, clicks, and conversions, as well as overall trends, to provide actionable insights and measure the success of campaigns and content.
- Utilize analytics tools (e.g., Google Analytics, social media platform insights, etc.) to track performance metrics and understand user behavior.
- Conduct competitive analysis and benchmarking to identify opportunities for growth and improvement.
- Contribute to monthly performance summaries with social media-focused insights.
- Maintain a thorough understanding of best-performing content by audience and platform.
Cross Campus Collaboration & Professional Development:
- Effectively engage with social media colleagues across Dartmouth to collaborate and share insights.
- Stay on top of best practices and latest trends; actively participates in ongoing training and/or certifications as relevant.
Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.
Performs other duties as assigned.
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * How did you learn about this employment opportunity?
- Current Dartmouth employee (Please specify full name below)
- Word of mouth
- Mentioned on social, digital, or print media (e.g. LinkedIn feed, VOX, Valley News, listserv)
- jobs@dartmouth.edu email outreach (includes Job Alert notifications, marketing emails from Talent Acquisition)
- Recruiter (Please specify full name or event below)
- abilityJOBS
- Chronicle of Higher Education
- Glassdoor
- Handshake
- HigherEdJobs
- Indeed
- Inside Higher Ed
- LinkedIn’s Job Board
- RecruitMilitary
- Dartmouth’s Job Board (searchjobs.dartmouth.edu)
- Other (Please specify below)
- If you would like to add more information to your answer, please specify here:
(Open Ended Question)
Documents Needed to Apply
Required Documents:
- Cover Letter
- Resume
Optional Documents:
Dartmouth College Office of Human Resources | 7 Lebanon Street Suite 203 | Hanover, NH 03755 | Ph 603.646.3411 | jobs@dartmouth.edu
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