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Multichannel Marketing Publisher

About the Job:

Country Supplier is the home of C-A-L Ranch and Coastal Farm & Home, both brands are leaders in the farm and ranch store industry. And we will let you in on a secret that any of our customers will tell you—while we have all the feed and seed you’d ever need—there is SO MUCH MORE to be discovered and shared! Our team is full of craftsman, marksmen, outdoor grill masters, backyard farmers, and people who just love to hunt and fish. We are campers, hikers, dreamers, doers, and makers. We like to turn up the flavor and get in the game. We feed our chickens, love our pets, DIY, and dress to the nines for concerts, rodeos, and Sunday.

If you live and love the west, we are the place for you.

We need a super-talented Marketing Publisher to join THE FARM—the newly formed and ever-growing Marketing Team at C-A-L Ranch.

Do you love to create unique, strategic, and intentional designs that support goals and objectives? Can you make thoughtful and compelling content across multiple formats for an omni-channel experience? That’s so great! Send us your resume and portfolio.

• Embrace the values of THE FARM.

• SMART THINKING: We are highly-skilled professionals. We create and design with a WHY—backed by data—to produce results. We break the rules for the right reasons. We pay attention to everything. We have the talent, experience, and track record to prove we are experts.

• FRESH IDEAS:?We exceed expectations and strive to surpass goals. We are built with cleverness, grit, and hustle. We love when our ideas translate into tangible action. We are passionate about what we do.

• GENUINE GOODNESS: We make a positive impact with a positive attitude. We do what we love and love what we do! We look forward to making a significant difference day in and day out.

• COLLABORATE AND CELEBRATE:?We’re all in this together. Check egos at the door and understand that when great minds come together, we will produce outstanding results. Those results are celebrated with endless snacky-treats, soda pop, baked goods, and music.

Duties and responsibilities

• Email Execution
  Build, test, and schedule emails using provided assets and links.

• Social Media Management
  Schedule and publish social posts. Handle social ad content in Meta.

• Print & In-Store Signage
  Design and format store signs in Adobe InDesign for campaigns, manager specials, and monthly promotions.

• Digital Ad Coordination
  Package and send Google ad assets to digital partners.

• Campaign Coordination
  Execute the tactical rollout of each campaign: research, scheduling, testing, publishing, and performance tracking.

• Agency Communication
  Coordinate with partners to ensure materials are delivered and campaigns go live seamlessly.

• Creative Research & Inspiration
  Gather examples of similar campaigns, taglines, post formats, and strategies for inspiration and benchmarking.

Desired Skills and Experience

• Assoicates or bachelor's degree in communication, advertising, graphic design, or related field OR 1-3 years of relevant work experience

• Outstanding communication skills

• Analytical and problem-solving skills—ability to prioritize multiple tasks and work under pressure with tight timelines

• Ability to interact and work with a team

• Strong attention to detail and a high sense of urgency

• Ability to take on new tasks as needed and effectively handle multiple projects simultaneously in a deadline driven environment

• Ability to maintain clear and consistent branding

• Be able to see other people’s points of view and take on critical feedback

• Indepth knowledge of Adobe Creative Suite

• Proficiency with Microsoft Office software including Word, Teams, and OneDrive

• Interest in eCommerce, popular culture, and new advertising trends and techniques will be beneficial

Benefits of Working at C-A-L Ranch

• Generous Employee Discount on everything from clothing to sporting goods

• Several Health Insurance options for you and your family after 60 days of employment

• Dental and Vision options

• Voluntary Life Insurance options

• Paid Vacation and Sick Time

• Paid Holidays

• 401k with employer match

• Various other Supplemental Insurance Options