CDP Marketing Manager- HYBRID SCHEDULE, in John’s Creek!
PANGEATWO - Johns Creek
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Overview
CDP Marketing Manager- HYBRID SCHEDULE, in John’s Creek!
$90,000+
John’s Creek, GA
Are you a data-driven marketing professional passionate about leveraging customer data to drive growth? Our client is seeking a talented CDP Marketing Manager to own and optimize their customer data platform, enabling advanced analytics and audience development, to shape their marketing performance and contribute to significant revenue growth. If you are a results-oriented marketing professional with a passion for customer data and analytics, please apply!
Position Responsibilities:
- Take ownership of our customer data platform (CDP), driving growth through a connected ecosystem of data, technology, and marketing processes.
- Leverage data insights to build and manage targeted audiences for omnichannel marketing campaigns, including direct mail, email, SMS, social, display, and search.
- Develop and implement a CDP roadmap, including system integrations, activation capabilities, and marketing activation plans.
- Analyze performance data, identify trends, and provide actionable insights to improve campaign effectiveness and drive key performance indicators (KPIs).
- Partner with cross-functional teams to drive the roadmap of the CDP and support marketing initiatives.
- Manage and optimize the customer data platform (CDP).
- Build and manage targeted audiences for omnichannel marketing campaigns.
- Develop and implement a CDP roadmap.
- Analyze data and provide insights to improve campaign performance.
- Ensure data cleansing, hygiene, and append processes.
- Partner with cross-functional teams to drive CDP initiatives.
- Monitor and report on the performance of audiences and journeys.
To be a good fit for this opportunity, you will have:
- Bachelor’s degree in business-related field preferred.
- 5+ years of experience in marketing analytics, audience management, acquisition, or retention marketing with CDP/CRM proficiency.
- 3+ years of experience in direct-to-consumer marketing.
- Strong analytical skills and the ability to translate data into actionable insights.
- Experience with digital audience targeting and event stream data (Google Analytics, Mixpanel, Amplitude).
- Familiarity with data protection and privacy regulations.
- Excellent communication skills, both written and verbal.
- Proficiency in Microsoft Office suite.
At our clients’ request, only individuals with required experience will be considered.
Please note - if you have recently submitted your resume to a PangeaTwo posting, your qualifications will be considered for other open opportunities.
Your resume will never be submitted to a client without your prior knowledge and consent to do so.