MARKETING ANALYST
Golden Entertainment, Inc. - Las Vegas, Nevada, us, 89105![Golden Entertainment, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Golden Entertainment, Inc.
Overview
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Overview
Marketing AnalystGolden Entertainment Corporate (Las Vegas, NV)Description:
Responsible for creating methodologies and strategies for turning customer data into actionable information. Identify net revenue growth opportunities across multiple functional areas (i.e., promotions, direct marketing, hotel, food & beverage, etc.). Attend regular development meetings with property executives to improve performance and increase net revenue goals. Responsible for remaining up to date on industry trends and has a clear understanding of opportunities within the industry.
Essential Functions And Responsibilities
Provide data-driven recommendations to corporate marketing and property executivesDevelop methodologies and processes for turning customer transaction data into actionable information to be utilized by properties and corporate marketing teamsUtilize statistical modeling software to create/design predictive models to increase net revenue opportunitiesApply theory to business operations and develop hypotheses specific to business problems and solutionsAct as a direct contributor to solution implementation discussions with business owners, particularly at the strategic operations levelAttend regular development meetings with property executives to review recommendations for improving performance and increasing net revenue goals of multiple functional areas (i.e., promotions, special events, direct marketing, hotel, food & beverage, etc.)Enhance business development meetings by providing a fair statistically-based assessment to the validity, reliability, and generalizability of conclusions made by leaders in the organizationDevelop milestones and timelines while managing mid-to-large scale improvementsTransform existing metrics to improve statistical modeling performanceSet measurable targets to ensure progress and deliver increased net revenue goals based on a known timelineConduct market research into emerging trends within the industryEnsure quality and efficient execution of analysis, ad-hoc requests and dissemination of findings based upon projected value to the companyTake initiative to maintain up to date knowledge on current research publications and attend seminars on industry trendsSupport ad-hoc requests in order to provide answers to business questionsEnsure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the positionProvide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standardsPerform other duties as assigned
Requirements
Qualifications
Three to five years gaming experience performing similar job duties preferredMust be able to work with numbers and have strong understanding of statisticsStrong analytical background with the ability to sort through large dataPrevious experience using the following programs preferred - MS Word, MS Excel, MS Project, MS PowerPoint, MS Access, Tableau, SQL, LMS and familiarity with any other statistical softwareLeadership ability to influence, develop, and empower team members to achieve objectives with a “team” approachProven experience providing high level of guest serviceMust be at least 21 years of ageHigh school diploma or equivalent requiredBachelor’s or Associate’s degree preferredAbility to effectively communicate in English, both written and verbalObtain and maintain all work cards as required by the companyVerify right to work in the United States
Work Cards
Nevada Gaming
Physical Requirements
Vision, speech, hearing, and literacy (critical)Sit at a desk, table, or work station (over 75% of the time)Work for sustained periods of time maintaining concentrated attention to details
Work Environment Potential Conditions
Indoor
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.
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