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Manager, Retail Media Audience Activation - Amazon

Job Category: Paid Media

Requisition Number: MANAG001585

Posted: March 1, 2025

Job Type: Full-Time

Work Model: Hybrid

Locations

Minneapolis / New York City / Chicago / Remote
Minneapolis, MN 55401, USA

Description

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino's, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs.

Recognized for eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role

The Retail Media team is developing industry-leading strategy, optimizations, and measurement of the retail media landscape. As an Audience Activation Manager, you will help guide the vision and drive the results. Your core mission will be to accelerate the impact retail media advertising has on improving enterprise marketing return.

Responsibilities of Retail Media Audience Activation Manager

• Client relationship management
• Own, manage and grow the overall relationship and performance of some of Ovative Group’s largest clients
• Lead day-to-day management of client retail media programs, including:
• Clearly defining program objectives, tactics, and KPIs
• Developing and delivering client communication
• Effectively manage client relationships and establish trust and credibility
• Strive to be the best interaction of the client’s day
• Performance media management & execution
• Guide, manage, and support execution of client retail media programs, including:
• Strategy and campaign planning for mid and upper funnel channels, like CTV, OLV, and Display
• Strategic investment strategy & audience planning
• Strategic partner management across key Retail Media Networks (Amazon, Walmart, Instacart, Home Depot, Target, etc.) and technology partners
• Work with cross-channel team leads to evaluate the effectiveness of media briefs
• Streamline planning process with cross-channel planning teams, account managers, retailers, and media partners
• Identify new test and learn opportunities to build on expertise
• Custom analysis, reporting, and insights that can scale across the channel
• Team leadership and employee development
• Be a leader in defining and building our Retail Media practice
• Drive strategic channel capabilities forward and own key solution area accountabilities
• Support staffing strategy and help recruit, train, and manage new Ovative team members
• Inspire your direct reports to reach their goals
• Foster a culture of open communication and feedback
• Cross-functional strategy & thought leadership
• Act as a subject matter expert for Retail Media by continually evolving Ovative’s approach to best practices
• Develop and drive forward multi-channel digital media strategies aligned with client program growth goals
• Support higher level, cross-functional marketing strategy projects

Skills & Requirements

• 6+ years of media experience
• Programmatic buying experience for channels like CTV, OLV, and Display, ideally directly with Amazon
• Proven mastery of execution with retail media technologies and tools
• External partner management
• Previous experience in performance marketing, retail, or eCommerce preferred

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position is $79,000 to $132,000, which is inclusive of a 20% bonus.

Benefits of Working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other.

Tangible amenities we enjoy

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events
• 401k match program
• Top-notch health insurance options
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and financial match program

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!