Manager, Content Marketing
Tenna - New Hope, Alabama, United States, 35760![Tenna](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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as we empower our customers to control their mixed assets anytime, anywhere, on one comprehensive platform.Position DescriptionWe are seeking a Manager of Content Marketing to take the lead in developing successful, long-term content marketing strategies for the company. The ideal candidate will have an extensive background in content marketing. The Content Marketing Manager will ensure consistency throughout all marketing channels and provide forward-thinking ideas to build and maintain a strong company web presence. If you are excited to formulate ideas and take them from concept to completion, thrive in a fast-paced yet collaborative environment - apply now!Responsibilities:Manage and flawlessly execute the Go-to-Market plan and content creation strategy for product launches, brand marketing, etc.Lead/support the creation and promotion/distribution plan of campaign assets, which includes all content collateral and marketing components, including but not limited to website, social media, PPC & SEM assets, advertising, press releases, blogs, newsletters, etc.Effectively distribute content and monitor performance in accordance with campaign strategy. Analyze performance and adjust strategy accordingly.Co-manage lists with digital and sales development leads, create journey maps and schedules for emails.Lead and delegate/works with in-house and/or external writers, design team, and other content creators to create, edit, and finalize all content and marketing products for each piece of the strategy.Oversee blog and news content based on calendar/assignment.Educate external prospect stakeholders on our product features and their benefits in tandem with the Product, Marketing, TKC, Sales, Sales Development, and Partner Teams.Conduct competitor analysis as it relates to position responsibilities, and effectively position business and product against competitors in the marketplace.Support creation and distribution of Voice of Customer materials and campaigns.Create compelling email and social media content for prospecting and new customer acquisition strategies.Collaborate with designers to create innovative graphics that best convey complex concepts.Collaborate with the digital team and external vendors on distribution and measurement of external content performance, including website/SEO efforts, paid/performance marketing, etc.Assist with the creation of press releases and email templates, and manage campaigns.Assist with Outreach Campaign Strategy and content creation.Collaborate with sales to create customized proposals upon request.Support Partner Marketing efforts as needed.Technical Skills/Experience:5+ years of content development experience in the technology industry.5+ years of experience creating and executing content development strategies.5+ years of experience writing, editing, and finalizing content as it relates to proposals, blogs, news content, website content, presentations, press releases, etc.Experience in a digital web or product marketing role within a SaaS company is preferred.Strong writing and editorial skills. Experienced in understanding what and how audiences consume content and create it accordingly.Strong experience using marketing tools and implementing best practices – BrightEdge/SEMrush/related, Google Analytics, etc.Strong experience using CRM systems, HubSpot and Salesforce preferred.Experience using AI tools for generative content, content planning, and distribution.Experience using design tools (Adobe Creative Suite preferred).Strong experience using narratives and storytelling to build loyalty and awareness amongst target markets.Experience collaborating cross-functionally with varying departments such as Engineering, Product, Customer Success, Sales, BD/Partnerships, etc.Experience learning and understanding ideal customer profiles and needs to deliver high-value marketing solutions.Strong experience with lead generation strategy – inbound/outbound and ABM.Bachelor’s degree in business, marketing, digital technologies, or related major.Experience with leveraging data to deliver and report out on ROI driven results.Experience working diligently and independently, but according to direction and within pre-set guidelines.Requirements:Possesses strong analytical capabilities.Has the ability to maintain a positive attitude in a fast-paced working environment, embracing the startup mentality.Is action-oriented, results-driven, highly motivated, with a strong sense of ownership.Is a forward thinker.Is a creative “thinker-doer.”Has excellent communication skills, both written and verbal.Brings passion, innovation, and problem-solving to every endeavor.Maintains the highest degree of integrity for the company.Possesses ingenuity to leverage all available tools and is resourceful.Excellent teamwork and interpersonal skills.What you need to know:Full-time opportunity.Location: Hybrid in New Hope, PA or remote East-Coast.Competitive compensation package.Robust, low-cost benefit packages offered.Benefit coverage begins the first date of employment.401k match.Employee referral bonuses.Dependent Care offered.
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