Marketing & Product Specialist
New Jersey Economic Development Authority - Trenton, New Jersey, us, 08628![New Jersey Economic Development Authority](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at New Jersey Economic Development Authority
Overview
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Overview
Job Summary
T he Marketing & Product Specialist is a creative and technical position working directly with the Director, Marketing and Events to advance NJ EDA’s marketing and product development initiatives, including creative and messaging for various marketing and social media channels, and coordination of the development and implementation of new and modified products and programs.
Responsibilities
Essential Duties and Responsibilities
* Designs, develops, prepares and updates digital marketing collateral and brochures, advertisements, baseline and custom PowerPoint presentations, e-newsletters, logos, social media graphics, media lists, and email marketing campaigns.
* Works with staff to ensure all product and program information and messaging is current and aligned, including website content.
* Creates, maintains and updates marketing materials library on website and SharePoint, and product dashboards on SharePoint for all new and modified products.
* Coordinates work with external vendors and partners such as print vendors and freelancers when and as needed.
* Creates graphics, shoots video and takes photographs for use in various communications.
* Works with media ad sales representatives to evaluate opportunities for NJ EDA.
* Assist in social media content, planning and posting.
* Supports preparation of public information responses for relevant stakeholder requests, including program activity reports.
* Assists with production of NJ EDA annual report and other annual reports, helping to prepare and creatively enhance e-documents and online reports.
* Develops internal and external product training and related materials.
* Provide s project and administrative support, and performs other duties, as assigned.
* Promotes teamwork and communication to encourage an interactive, cooperative, collaborative and customer focused work environment among division, NJ EDA staff and external customers.
* Must complete annual and semiannual self-assessment as required.
* Performs other duties and special projects, as assigned.
Qualifications
Skills and Abilities
* Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat); Microsoft Office Suite (Word, PowerPoint, Publisher, Excel, Outlook); and social media tools (Twitter, LinkedIn, YouTube, blogging).
* Ability to communicate effectively both verbally and in writing; proficient in grammar, spelling and editing; and foster communications with business professionals and NJ EDA staff
* Good understanding of marketing standards and practices and specialized marketing concepts, principles and tactics.
* Strong analytic al and critical thinking skills with experience in marketing data analytics and tools. Familiarity with Google Analytics is a plus.
* Ability to prioritize workload, must be highly organized, detail-oriented, handle various tasks simultaneously and work independently within limited time constraints.
* Must be able to maintain confidentiality and deal effectively and diplomatically with business professionals and NJ EDA staff.
* General knowledge of economic development, financial terms and state government a plus.
* Must be able to maintain confidentiality and deal effectively and diplomatically with business professionals and NJ EDA staff
* Demonstrates respectful behavior and promotes teamwork and communication to encourage an interactive, cooperative, collaborative and customer focused work environment among division, NJ EDA staff and external customers.
* NJEDA utilizes Microsoft as the core application platform and proficiency in the Microsoft Office Suite is preferred
Preferred Qualifications
Education and Experience Requirements
* Associate's degr ee in marketing, communications, graphic design or related field and/or equivalent professional experience
* Minimum two to five years experience in business or administration environment
* Professional experience in marketing, communications, and/or graphic design preferred.
* Experience working with external vendors.
A dvanced degree or industry specific certification may be substituted for 1 year of experience
Physical Demands
* Minimal
* Ability to work outside normal business hours, as needed
Travel
* As necessary to events, meetings, businesses, etc.
Certificates and Licenses Required
* License: Staff are required to possess a driver's license valid in New Jersey only if the operation of a vehicle, rather than employee mobility, is necessary to perform the essentials duties of the position.
Note
The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job description. Conversely, all duties performed on the job may not be listed. This job description is intended to convey information essential to understanding the scope, general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
Your employment at NJEDA is voluntary and subject to termination by you or NJEDA at will, with or without cause, or with or without notice, at any time. Nothing in this job description shall be interpreted to conflict, eliminate or modify the employment-at-will status of NJEDA employees.
This position is considered exempt and is excluded from minimum wage, overtime regulations, and other rights and protections afforded nonexempt workers under the FLSA.
NJEDA reserves the right to amend/revise this job description as necessary to meet current and changing business needs.
NJ SAME Program
In accordance with P.L. 2021, c. 465 and P.L. 2021, 466, the SAME program was established to enable New Jersey State agencies to hire, promote, retain, and advance qualified individuals whose physical or mental impairments impact their abilities to participate in the hiring and promotion process for non-competitive and unclassified titles within the State workforce.
The SAME program allows candidates, who identify as having a significant disability, to apply for non-competitive and unclassified positions through a fast track hiring process. This program uses a fast-track process that permits people who are eligible for the program to request that the State appointing authority schedule with them a good faith interview. For more information about the SAME program and the Fast Track Hiring program, please Click Here - https://www.nj.gov/csc/same/overview/index.shtml. I f you have any questions, please email, or call the contact as indicated on the job vacancy announcement.
This posting open to eligible applicants regardless of SAME eligibility.
Authorization to Work: Selected candidates must be authorized to work in the United States per the Department of Homeland Security, United States Citizenship and Immigration Services regulations. Note: The State of New Jersey does not provide sponsorship for citizenship to the United States.
Equal Opportunity Employer
Position Requirements
* Foreign degrees/transcripts must be evaluated by a reputable evaluation service at your own expense and must be submitted prior to a start date. If this cannot be provided within 21 days of an offer the offer will be rescinded.
* Must comply with the “New Jersey First Act” which requires employees hired after September 1, 2011, to reside in New Jersey. Non-New Jersey resident employees must relocate to New Jersey within one year of their date of hire and provide proof of residency to Human Resources.
* Must complete an Outside Activity Questionnaire (disclosure of outside office or employment) on an annual basis.
* Must review the required NJ State Ethics Guidelines found on the state website.
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